An icon returns – revived by AMG


History of Mercedes SL

The Mercedes-AMG 300 SL and his 9 further developments

Almost 70 years after the legendary Mercedes-Benz 300 SL debuted, the development of the new SL generation is for the first time completely in the hands of Mercedes-AMG – The enthusiasm and expectations are unparalleled. We speak with Jochen Hermann and Dennis Heck of Mercedes-Benz Classic.

In 1952, there was little reason for many motorsport enthusiasts to celebrate. Why? Mercedes-Benz. In the early 50s, the brand decided to return to racing – and pulled away from the pack. The 300 SL, developed by gifted engineers, stepped onto the world stage. A legend was born. And who would have thought that it would hit the road as a production car just two years later?

Nearly 70 years of uninterrupted history later, a new chapter beckons. For the R 232 series, the development of the SL is in the hands of Mercedes-AMG for the first time. Great hands at that, of course, because as Jochen Hermann, Technical Managing Director at Mercedes-AMG, says: "We have to put a car on the road that makes everyone say, Wow, an icon is back – and it's still an AMG"

The Mercedes-AMG 300 SL Exterior
The Mercedes-AMG 300 SL Exterior

The new "made by AMG" SL has big tires to fill. After all, this is not the first car to be developed entirely by AMG. Before it came the SLS and the subsequent Mercedes-AMG GT. "But with the SL, we not only had to bring an icon into the future, but also align it with the AMG brand,” Hermann says.

Nevertheless, for generations the SL has remained committed to comfort. "A sports car doesn't have to be uncomfortable," Hermann says. "Sportiness comes through precision. You can feel that when you steer, in the way the body moves, in the fact that I'm not left in the dark even for a millisecond about what the car is doing. That's racing, accuracy, reliability; consistent behavior. And that's not to be confused with an uncomfortable, hard chassis."

The Mercedes-AMG 300 SL Roadster Interior
The Mercedes-AMG 300 SL Roadster Interior

Soon the new Mercedes-AMG SL will be presented to the public, and Hermann already finds occasional moments for reflection. "I get goosebumps right away," he says. "It is a car that will delight our customers in the years to come and that will definitely earn a special place in a museum at some point. We used to chase after cars like that and now I get to develop them. It's a childhood dream."

Log in and experience Mercedes-AMG

Exclusive content for members

Mercedes-AMG opens a new chapter in the SL's nearly 70-year history. Read the full story on the SL and many more exciting stories from the world of Mercedes-AMG in the Private Lounge.

3 further developments of the Mercedes-AMG 300 SL
3 further developments of the Mercedes-AMG 300 SL

Related Content

Exclusive for Private Lounge Members

The product manager stands in front of the new Mercedes-AMG EQS 53 4MATIC+

Video-Walkaround – Mercedes-AMG EQS 53 4MATIC+

Stromverbrauch kombiniert WLTP: 23,9-21,5 kWh/100 km; CO2-Emissionen kombiniert WLTP: 0 g/km | Emissionsangabe [1][2]

AMG CEO Philipp Schiemer about E PERFORMANCE at Mercedes-AMG

Aufrecht und Schiemer mit dem Mercedes-AMG 300 SEL 6.8

AMG Expert Talk – Episode 3: E PERFORMANCE

With the development of the E PERFORMANCE strategy, Mercedes-AMG combines maximum performance and maximum driving dynamics. In this AMG Expert Talk episode, CEO Philipp Schiemer explains how AMG's independent hybrid concept works. The prelude to further topics relating to the future of Mercedes-AMG.