Feel Electric - Episode 2: Design

Electrifying experiences for the eyes

Mercedes-AMG EQS 53 4MATIC+

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

In the second instalment of our "Feel Electric" series, we glance over the shoulders of the designers at Mercedes-AMG. They share how to celebrate e-performance as a visual experience with the classic emotional AMG DNA.

The excitement is palpable as AMG electrifies the Future of Driving Performance. But while electricity now flows in place gasoline, AMG continues to value a full sensory driving experience. In our "Feel Electric" series, we go behind the scenes to give you a taste of AMG's exciting future – which you can experience with all your senses. The second episode is all about design.

At AMG, design is a feast for the eyes. It starts with how a vehicle is approached. Even when standing still, a Mercedes-AMG exudes luxury, power and performance. Sitting in the driver's seat brings the symbiosis of these qualities to life. But how does technology influence design? What new shapes enable innovative vehicle platforms? What new textures can be used? What new sustainable materials exist? In short: How does AMG translate its design DNA in the electric age? We covered these topics with Vitalis Enns, AMG's head of exterior design, as well as Corinna Ramos Carrion of the interior and user interface design team.

Mercedes-AMG EQS 53 4MATIC+ with Vitalis Enns and Corinna Ramos Carrion
Mercedes-AMG EQS 53 4MATIC+ with Vitalis Enns and Corinna Ramos Carrion

Performance Luxury – that is the core of the AMG brand, and it forms the basis for design. But aren't these two ideals at odds with one another? Not for Exterior Design Director Vitalis Enns. To explain, he turns to metaphor: for him, AMG exterior design is like James Bond in a slim-fitting suit. "After all, you can look elegant, exude a certain glamour, and still have an edge."

This approach also characterizes the AMG interior. With digitization comes fewer controls and buttons, which are making way for large screens. The screens evoke high-performance technology while at the same time creating a feeling of security. "We achieve this symbiosis by merging soft, flowing surfaces with innovative technology," Ramos Carrion says.

Mercedes-AMG EQS 53 4MATIC+ Interior
Mercedes-AMG EQS 53 4MATIC+ Interior

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

Mercedes-AMG EQS 53 4MATIC+ steerig wheel

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

The AMG designers are challenged with the task of bringing this "edgy elegance" into the electric age. New materials are used in the interior, though Ramos Carrion prefers to keep exact details under covers for now. Moreover, AMG is already doing away with animal-based materials in many areas. "We often choose to cover the seats and steering wheel with Dinamica instead of leather,” explains Ramos Carrion. “This improves the grip in the seat and the grip on the steering wheel. It is a considerable advantage when driving dynamically.” In addition, the microfiber is made from recycled polyester. This significantly cuts back on energy use during production.

Exterior design is also increasingly focused on efficiency and sustainability, with new shapes and elements coming to the fore. "Aerodynamics is the biggest variable we can play with," Enns says. Optimal aerodynamics look good, improve efficiency, and increase range.

The Mercedes-AMG EQS 53 4MATIC+ shows that efficiency and performance belong together. When it comes to the brand’s first purely electric performance luxury sedan, there is no doubt: This is a real AMG. With its large, slatted air intakes in the front apron, air outlets behind the rear tires, and diffuser at the back, it displays classic AMG design elements. They also remain functional. Take, for example, the "air intakes.” "While cool air no longer flows through there, the resulting air curtain effect is very important for guiding air around the wheel," explains Enns. In fact, the Mercedes-AMG EQS’s drag coefficient turns out to be extremely low. "That's achieved by elements like this, and we're proud of that."

Mercedes-AMG EQS 53 4MATIC+ front view with Vitalis Enns
Mercedes-AMG EQS 53 4MATIC+ front view with Vitalis Enns

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

The rims are another important part of the AMG design DNA. "Having the wrong rims can make the whole car look bad," Enns notes. Traditionally, AMG has emphasized airy, intricate designs for their lightness and agility. To optimize aerodynamics, Enns and his team work with multiple layers. "It's like theater, I work with foreground and background," he says. "I put the parts that are important to me in the foreground. What I don't want to show, I put in the background." Designs can be made intricate by adding gloss to foreground elements. By contrast, elements like rings, which create flatness and thus reduce swirls, become almost invisible in black.

Enns champions the influence of aerodynamics on lateral dynamic performance. A fully clad underbody with rear diffuser, elements to increase downforce at high speeds, and an overall shape that increases range and improves handling – "it's a win-win situation," Enns says.

Performance, handling, sustainability, and efficiency all combine to define the AMG driving experience. Great interior design makes it tangible. At the same time, Ramos Carrion and her colleagues don't always want to deviate from the tried-and-true. "For example, we use red accents as a performance color. That's evident in the lighting, decorative stitching, and E Performance logo." In the future, red will become even more important in distinguishing the AMG brand.

Mercedes-AMG EQS 53 4MATIC+ front seat
Mercedes-AMG EQS 53 4MATIC+ front seat

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

Nevertheless, electromobility will spur some changes in the interior – especially digitally. "The trend is clearly toward large displays and cleaner design," Ramos Carrion explains. "And if the design becomes very clean, the 'pizazz' will have to happen somewhere else." Lots of screen space opens up opportunities to play with new "realities," says the young designer. "We want to engage the customer intellectually by visualizing what's actually happening in the car. The customer should have fun operating the car and enjoy what they see. That's how we create completely new experiences." Similarly, new, more sustainable materials can form new surfaces. "If we can use them to create a new user experience and delight customers with new details, then we'll do it," Ramos Carrion says.

Mercedes-AMG EQS 53 4MATIC+ with Vitalis Enns
Mercedes-AMG EQS 53 4MATIC+ with Vitalis Enns

When it comes to exterior design, Enns, too, is focused on creating experiences. In some respects, he and his young design team are somewhat limited in their scope of influence. For example, in cases where Mercedes-Benz dictates AMG design. Mercedes' design language is Sensual Purity, which largely eschews edges and creases. Electric mobility is also changing shapes and proportions. The Mercedes EQS features the "One Bow Design," in which the body extends over the chassis in a sweeping, taut arc without the typical elements of sports car design. The EQS has no long hood, no flared fenders, and it is relatively tall.

Mercedes-AMG EQS 53 4MATIC+ drawings

 

"It's a design that we certainly wouldn't implement on our AMG vehicles developed in-house" Enns says. It has to do with the technical platform. The so-called skateboard architecture accommodates the cells for the large traction battery in the vehicle floor. This requires elevated seating and results in a taller vehicle. "The One Bow Design ensures that the car remains sporty and elegant," Enns says.

It also allows for classic sports car values. "Sportiness still means that the center of gravity has to be at the bottom," Enns says. In that respect, technical progress is playing into his hands. Battery cells are becoming more powerful, which will make them flatter in the future and subsequently bring the roofline closer to the road again. On the other hand, the skateboard architecture is just one of several possibilities. "You can install batteries in the center tunnel, for example," Enns says. This makes it easier to design electric cars in conventional shapes. The principle also applies inside the vehicle. "When I experience sportiness, I want to feel a certain sense of security, a cocooning," Enns says. "That's why our AMG vehciles will continue to be cozy." He hints at an upcoming electric sports car from AMG: "We haven't yet developed an electric car but we are working on it. As for how it will look, you’ll just have to wait and see.”

Mercedes-AMG EQS 53 4MATIC+ drawings
Mercedes-AMG EQS 53 4MATIC+ drawings

AMG will continue to rely on familiar forms and elements in the future. The maxim "form follows function" applies, but design can do more. And so the Mercedes-AMG EQS 53 4MATIC+ still boasts an iconic element, which has, admittedly, been robbed of its original function. We're talking, of course, about the characteristic AMG grille with vertical struts. "I stand by the AMG grille," Enns says. Although no cooling air flows through the panel, the grille is inseparable from the brand, and not just for Enns. "We've managed to make the grille itself a brand in the last seven years," he says. "We definitely don't want to become faceless."

Mercedes-AMG EQS 53 4MATIC+ front view with Vitalis Enns
Mercedes-AMG EQS 53 4MATIC+ front view with Vitalis Enns

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

One thing's for sure: The designers will seamlessly transition Mercedes-AMG’s Performance Luxury into the electric age. Enns sums up the guiding philosophy in one denominator: Experience. "Our goal is offer the customer a performance experience," he says. "You can't tie that to a powertrain." New design elements will be added, and "AMG will preserve things that define us, our DNA," promises Enns. For him, there is no doubt that AMG will continue to deliver experiences.

The new Mercedes-AMG EQS 53 4MATIC+

Electric found its voice

The status quo has just been overtaken. Luxury, performance and sustainability coalesce in the new Mercedes-AMG EQS 53 4MATIC+ to generate a completely novel driving sensation: 100% electric – 100% AMG.

To the vehicle
Lewis Hamilton leaning onto the new Mercedes-AMG EQS 53 4MATIC+

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]

Feel Electric - Episode 1: Sound development

The new Mercedes-AMG EQE 350

This is how future sounds

In the first episode of our "Feel Electric" series, we take you on an acoustic journey behind the scenes of Mercedes-AMG's sound development, highlighting the most influential vehicles of recent years and providing a look at the next-generation AMG sound experience.

Exclusive vehicle presentation for Private Lounge Members

Mercedes-AMG Product Manager with the new Mercedes-AMG EQS 53 4MATIC+

Video-Walkaround – Mercedes-AMG EQS 53 4MATIC+

With the Mercedes-AMG EQS 53 4MATIC+ a new era in the performance segment starts. Product Manager Markus Bauer explains the special features of this first series battery-electric car developed by AMG in our video.

Stromverbrauch kombiniert: 24 - 21.2 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km | Emissionsangabe [1,4]