EVENTS: Affalterbach

To mark the 20th anniversary of the Private Lounge, enjoy a special day full of unique insights at the Mercedes-AMG headquarters in Affalterbach – exclusively for the AMG Private Lounge Community.

A perfect start

It all begins in the AMG Private Lounge, at the heart of the World's Fastest Family, with a light breakfast and a warm welcome, where you will gain your first insights into the brand’s history and the people who shaped AMG.

The hallowed halls of AMG

After breakfast, it's time to hit the road for the first time. In the latest Mercedes-AMG models, you'll make your way to the hallowed halls of AMG. A professional instructor will accompany you, providing personalised, precise support at just the right moment. Once you arrive at your destination, you'll have the privilege of admiring some very special classic cars that are rarely seen.

Strong performance – stylish lunch

Afterwards, a longer drive takes you through the Swabian countryside. Winding country roads, varied sections of the route, wide views: perfect for precisely calling up the car’s performance and directly experiencing the differences in character, power delivery and agility. The route leads you to the 5-star superior Wald & Schlosshotel Friedrichsruhe. Here you will enjoy a gourmet lunch in exceptional setting. Time to enjoy, exchange impressions and let the driving moments sink in.

Back to the home of AMG

Back in Affalterbach, an extended AMG Factory Tour exclusively for Private Lounge Members awaits you, accompanied by our Allstar Matthias. You will be among the first ever to visit Area 63, the development heart of the AMG.EA high-performance platform. Here you can see for yourself that the fully electric AMG Performance cars are also built with the utmost passion and craftsmanship precision typical of AMG.

The highlight of the programme

This is followed by the highlight of the day: you now have the unique opportunity to take an exclusive, detailed look at the spectacular new addition to the AMG family – the Mercedes-AMG GT 4-Door Coupe – live and ahead of its world premiere in May this year. A sneak preview with an unforgettable character.

Event date

• 16 April 2026 (sold out / waitlist)

Requirements:

You need a German class B driving licence, a European driving licence or an international driving licence. You must also be at least 21 years old to take part in the Private Lounge Insights Event.

Legal notice:

zet:motion. GmbH is an external and independent tour operator that organises and carries out the AMG Experience events. Mercedes-AMG is a registered trademark of Mercedes-Benz AG and is used under licence by zet:motion. GmbH.

If you have any questions, please get in touch with zet:motion by e-mail at amg-experience@zet-motion.de or by telephone from Monday to Friday between 8 am and 6 pm:+49 711 340335-55.