Step into the spotlight
The SL has always been an icon: in every generation and for every generation. Its comfort, emotionality, power and versatility embody that uncompromising roadster feeling. And at the same time, it is always an expression of your personality.
The billboard icon
Innovative, interactive, inspiring
As with the Mercedes-AMG SL, extraordinary things were also made possible with the impressive 3D billboard to set a true milestone. In collaboration with digital artist Krista Kim, an artwork was created that reacts and interacts with its viewers: The colours of the vehicle change with the colour of your clothing. And gestures can be used to intervene directly in the filmic process.
The Mercedes-AMG SL Roadster
The star is reborn
Experience individuality in a completely new way: Discover the new MANUFAKTUR options on our vehicle page or become a member of the AMG Private Lounge and let our product manager guide you exclusively through the highlights of the Mercedes-AMG SL Roadster.
I collaborated with the Mercedes–AMG team to demonstrate the great innovation and variety of the SL. We wanted to show the customization of the experience of the AMG SL and I think that we came up with an incredible concept that's truly breakthrough and historic and we're very excited to present it into the world
Technology as an artistic discipline
Krista Kim is an artist, entrepreneur and founder. She is interested in the digital realm and its impact on our perception, on the media and on social and communicative structures. Her work is equally situated in the digital as well as the physical realm, whether she is working in fashion or as the creative director of a virtual sports team. Her project "Mars House" was the first NFT property to be sold, and opened up completely new horizons in the Metaverse.
Behind the scenes
Your own personality as the yardstick
Our impressive billboard shows that our own character remains the decisive criterion of our individuality, including in the virtual world. This is the only way to represent our ideas and wishes, and transfer them into the real world – for example, with the MANUFAKTUR programme of the Mercedes-AMG SL.