It's all about speed, power, and standing out when the fastest family and one of the coolest skate brands join forces. The highly coveted AMG and Palace collection drops on June 4th at noon – definitely not an occasion for which to take your time.
Mercedes-AMG and Palace Skateboards are teaming up to launch a collaborative collection as part of the Nürburgring 24 Hours. Skateboarding meets driving performance. Mastering urban obstacles meets pushing limits on the racetrack.
Palace x AMG
Get sehr fast!
Both Mercedes-AMG and Palace focus on exclusivity paired with a laidback life philosophy. Plus, each has its roots in sport.
While motorsport and skateboarding may seem at first to have little in common, they share many fundamental facets: performance, speed, adrenaline, and, of course, style. "We love working with the best in their field, and AMG is just that. We are very proud to be participating in such a great motorsport event as the ADAC Total 24-hour race with a racing car that bears our rowdy livery." say Palace.
Founded in 2009 by skater Lev Tanju, Palace quickly emerged as one of the world's hottest streetwear brands.
Stars like Rihanna, Jay-Z, and The Weeknd are known to don pieces with the iconic triangle logo. All the while, Palace manages to merge high fashion, street fashion and a devoted skater base.
The Palace AMG collection draws inspiration from a white sabre-toothed tiger. Majestic, menacing, boisterous, and intriguingly alien, it embodies the same qualities as a creature of a very different kind: the Palace AMG GT3. An eye-catching – and roaring – symbol of the collaboration between AMG and Palace, it'll debut at none other than the legendary Nürburgring 24 Hours in a livery designed exclusively by Palace.
The race premiere is complemented by a video campaign aptly titled "GET SEHR FAST". The Mercedes-AMG GT3 in the Palace-designed livery meets Palace skaters Rory Milanes, Chewy Cannon, Benny Fairfax and Charlie Birch, as well as Palace videographer Austin Bristow and a white sabre-toothed tiger.
In this way, the campaign combines the relentless pace of endurance racing with Palace's relentless pursuit of excitement and surprise. Palace creatives Lev Tanju and Stuart Hammond are responsible for the creation of the film.
The white tiger lends its livery
Like the coat of the Palace AMG GT3, the Palace AMG collection uses the color palette of orange and purple, as well as black and white tones. The designers also drew inspiration from the sound and energy of an endurance race. Ultimately, it's about uniting skate culture with the bold, sponsor-pocked aesthetic of motorsport. Racing quotes and the placement of both the Palace and AMG logos, as well as the specially created collaboration logo, add fitting accents. Meanwhile, one can’t look away from the white, snarling tiger lounging atop the hood of the Palace AMG GT3.
The collection includes iconic Palace classics such as a functional Gore-Tex jacket and pants, a leather driver's jacket, sweatshirts, hoodies, polo shirts and tees. Accessories from baseball caps to knit beanies, driver gloves, and leather bags complete the collection. For the skaters among AMG drivers and fans, the Palace AMG collection also offers two boards and matching wheels.
Visit the online shop here
The collection will be available online and in Palace stores from June 4 at 12pm CEST and 11am UK time. If you want to secure your favorite piece, you'd better hurry – Palace drops are known to sell out in no time.