Create to be a gamechanger

Jada

Jada in portrait - Spirit of AMG
Jada in portrait - Spirit of AMG

Whilst we’re celebrating 55 Years of AMG, we’re shining a light on numerous individuals who are gamechangers in their own fields. That’s why Jada, or @sparkly.jada as you might know her from TikTok, joins us for the 55 Years AMG campaign.

Changing the game isn’t just about changing the world of motoring. With almost a million followers on TikTok, the content that Jada creates is limitless. Through dreaming up other worlds and realities, her fans are transported to make-believe places and encouraged to imagine what life could be like in those worlds. Be it spacescapes, Jurassic woodland, a room under the sea, and even whales flying in the sky, Jada’s imagination has the capability to turn an impossible idea into something transportive. 

But beyond putting out widely-adored content, Jada is an advocate for confidence and for acting on your aspirations. “Post that poem, video, picture or drawing now, and you might change the world tomorrow,” she says. “No matter how unrealistic something might sound at first, it might be a gamechanger in the future.” And it’s that drive and ambition, as well as the belief in your ideas, that has attracted so many like-minded people to Jada’s content. 

And for 55 years, imagination and creativity has been the driving force of AMG – it has pushed the world of racing and motoring to new horizons, and taken engineers to new lengths. Just like outside the motoring world, without the incredible, inspired, visionary creative minds, art, developments, inventions, and the world as a whole, would simply stand still. So, we’re continuing to champion people like Jada for keeping the creative spirit, and the spirit of AMG, well and truly alive.

Tiktok star Jada sits in the driver's seat of a Mercedes-AMG vehicle
Tiktok star Jada sits in the driver's seat of a Mercedes-AMG vehicle

Do you think creativity can be a gamechanger? 

Creativity can definitely be a gamechanger. I think it's really important to allow yourself to be creative. No matter how unrealistic something might sound at first, it might be a gamechanger in the future. As soon as an idea pops up in your head just take your phone and write it down immediately, you might be planning an artwork, song or movie that will change the world without you realising it. 

What does changing the game mean to you? 

For me, changing the game is to not be scared to share your ideas with the world, expressing your true self and showing it to people can inspire someone else to do the same. The thing that's really beautiful is that, in this day and age, it's really easy to connect with people from all around the world. It doesn't matter how many followers you have, there will always be someone who enjoys what you do.

Do you think there will be cars in space in the future? 

I hope that there will be cars in space at some point. I know that it can be a bit overwhelming to think about a super high tech future. But I always loved science fiction, movies and video games. So I think that's why I enjoy thinking about futuristic cities and technology.

Tiktok star Jada leaning on the hood of Mercedes-AMG car
Tiktok star Jada leaning on the hood of Mercedes-AMG car

Do you think we can travel through the power of imagination?

I love to create stories that will make people feel like they can travel to a different world for a moment. For example, I created a storyline of a girl that lives in a city underwater. And people started their own discussions of how she could survive there, what she would eat and so on. I really loved that people started to imagine themselves in that scenario.

What is it that you want others to see about your work and how you live your life?

I love to create different realities and characters that live in a futuristic universe of people. My stories are often missing something I want to live somewhere else. Even though the storylines are very surreal. It still makes people relate in a way.

Tiktok star Jada sits in the driver's seat of a Mercedes-AMG vehicle
Tiktok star Jada sits in the driver's seat of a Mercedes-AMG vehicle

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55 years AMG

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Changing the game

We have always shown how we can change the game and proved it to ourselves and everyone else. So together we will celebrate our past, live our present and share our dream of the future. Experience the stories of our famous world´s fastest family members and learn what it means to be a game changer.

Kraftstoffverbrauch kombiniert: 8.7 - 7.9 l/100 km; CO2-Emissionen kombiniert: 198 - 180 g/km; Stromverbrauch kombiniert: 32 - 12 kWh/100 km | Emissionsangabe [1,2,6]

SUSIE WOLFF

Susie Wolff im Porträt - Spirit of AMG

Stand out to be a Gamechanger

“Changing the game, to me, means following your path, staying true to yourself, and never giving up”. Becoming the first woman in over twenty years to race in the Formula One race weekend, Susie Wolff is more than just a gamechanger to us.