AMG in Style.

Get the look.

No matter if it’s cars or fashion, Mercedes-AMG stands for the love of design. Our fashion tips reflect this passion as well: expect stylish and sophisticated clothing and accessories!

IWC Schaffhausen.

Top Swiss quality.

The sports and performance cars from Mercedes-AMG and the mechanical watches from IWC both combine precise engineering with exclusive design at the highest level. These common core values are the decisive factors for the intensive partnership that has united both companies since 2004.

As part of this collaboration, IWC Schaffhausen and Mercedes-AMG have already created numerous special editions together, including several wristwatch editions as well as the obligatory analogue and digital IWC clocks in the cockpits of selected AMG models.

Exquisitely equipped.

The IWC Portofino Automatic 37 for women (left) and the IWC Pilot’s Watch Chronograph for men (right).

Prices: € 5.400,00 and € 5.700,00

AMG Performance Wear.

High end.

AMG Performance Wear is the first worldwide clothing collection specifically tailored for the fans of AMG performance and for all sporty drivers, providing a stylish appearance in everyday life. With its perfect fit, low weight, high breathability, and outstanding moisture management, AMG Performance Wear helps Mercedes-AMG drivers to stay 100% fit behind the wheel.

In order to ensure the highest quality, all garments are manufactured in Europe. ASSOS of Switzerland, a partner of the Mercedes-AMG Petronas Formula One Team, and AMG share a passion for high tech as well as top performance.


An elegant mix of style and high-tech: the AMG Falljacket Lady.

Price: € 595,00

Maximum performance.

Cool, masculine, and perfect for driving in: the AMG Falljacket Men.

Price: € 620,00

Kraftstoffverbrauch kombiniert: 9.6 l/100 km | CO2-Emissionen kombiniert: 220 g/km | Emissionsangabe [1]


Black & white.

What started as a small company has become a leading player in the global luxury goods market – this introduction applies to both Mercedes-AMG and the Italian luxury shoe label Santoni. But the two brands share more than just a common history: AMG and Santoni stand for perfect craftsmanship, top quality, and great attention to detail.

Hand-sewn seams and multilayer leather dyeing make every Santoni shoe a unique piece of art representing the best that Italian craftsmanship has to offer. The “Santoni for AMG” collection brings both worlds together: stylish luxury made of leather fused with pure Driving Performance.


Versatile shoes for everyday wear: the men’s white low-top and the women’s black low-top sneakers from the “Santoni for AMG” sneaker collection.

Price: € 450,00

Destroy vs. Beauty.


Based in Frankfurt am Main, Germany, the long-time Mercedes-AMG cooperation partner Destroy vs. Beauty develops and manufactures innovative handcrafted leather products in an outstanding quality.

The exclusive AMG Burn Out Collection, a collaboration between Destroy vs. Beauty and Mercedes-AMG, expresses this precision and spirit of innovation as well. In the manufacturing process, the tire print of a Mercedes-AMG car is “burned” onto carefully selected fabrics, with each tire track leaving an individual mark.


Weekender Bag from the Mercedes-AMG Burn Out Bag collection.

Price: € 679,00

Photography | PR

All prices nonbinding!

Portrait of Four Perfumers

L’art du parfum

These four perfumers are artists who tell stories and express emotions through their work. They design fragrances for those who live and love individuality.

X-ray Artist Nick Veasey

Unique X-ray Inspection

British artist Nick Veasey uses X-rays to photograph everything that passes his lens - we sent the Mercedes-AMG GT R for X-ray inspection!

Kraftstoffverbrauch kombiniert: 13.1 l/100 km | CO2-Emissionen kombiniert: 299 g/km | Emissionsangabe [1]