Talinda is the widow of Chester Bennington, singer of Linkin Park, who died by suicide in 2017. After the death of her husband she founded the campaign "320 Changes Direction."

What is the main focus of the campaign?

TB: The main focus of 320 Changes Direction is to talk about mental sickness and to develop technological-based solutions to streamline mental health care for family, friends, and those who are suffering. We want to create an understanding for using different words, like not saying “committed suicide” but saying “died by suicide.” And we want to establish that everybody understands the five signs of emotional pain. All this will create a big change.

Could you please explain the five signs to us?

TB: There are 5 signs that stand for emotional suffering: personality change, agitation, withdrawl, ...

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... poor self-care, and helplessness. If you recognize that someone in your life is suffering, you reach out, you offer to connect; you offer to help.

How can we make people talk about depression?

TB: We can create a platform to empower them; we can ignite them; we can create passion to help. We can create purpose to talk about mental health. 320 does this. We also want to create confidence that feelings and talking about mental health issues are nothing bad. We want to connect people worldwide and bring awareness. The more common it will be, the more people are willing to talk about it, the easier it is to really reach and help people suffering from this.

Does working for 320 help you to find your inner peace?

TB: It’s fundamental for my sanity. I believe it is now my calling. Emotionally, it’s extremely hard for me. It’s also extremely time-consuming, but I will never stop. This beautiful project is definitely a part of who I am now.


*Talinda Bennington’s 320 Changes Direction campaign addresses the needs of those who are suffering with mental health concerns and addiction. The campaign focusses on building a resource for friends and family members who are seeking answers to questions about mental health and addiction, so that they can support the people in their lives who are suffering emotionally.

For further information: changedirection.org

Art Direction | Claudia Schwarz
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