Spirit of AMG


Everything That Makes AMG Unique and Much More

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AMG is not only a manufacturer of sports cars and performance vehicles but also a brand with personality. Here we share unique and exclusive stories from the diverse world of Mercedes-AMG with you.

High Performance Chef Episode 1

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High Performance with Three Stars

In the first episode of our new format "High Performance Chef", in cooperation with Michelin, we met 3-star chef Marco Müller in his Berlin restaurant "Rutz".

What Drives a Hero?

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AMG Meets Everyday Heroes

AMG surprises the Walldorf Volunteer Fire Brigade and the German Lifesaving Society (DLRG) Mittelbaden and gives them an unforgettable driver safety training as a thank you for their daily, heroic efforts.

Linkin Park: VIP Guest in Affalterbach

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Mike Shinoda Builds an Engine

He came, sang and had the unique opportunity to put his hands on an AMG engine! During his concert tour, Mike Shinoda came by in Affalterbach.

Kraftstoffverbrauch kombiniert: 12.5 l/100 km | CO2-Emissionen kombiniert: 286 g/km | Emissionsangabe [1]

Interview mit Bryan Adams

Self-portrait by Bryan Adams, successful musician, composer and photographer, in his studio.

Inspiration Through Passion

Bryan Adams, world-famous as a musician and composer, has also built up an excellent reputation as a photographer of international renown over the past decades.

X-ray Artist Nick Veasey

Nick Veasey carefully studies the images of the Mercedes-AMG GT R before he finishes the snapshot.

Unique X-ray Inspection

British artist Nick Veasey uses X-rays to photograph everything that passes his lens - we sent the Mercedes-AMG GT R for X-ray inspection!

Kraftstoffverbrauch kombiniert: 13.1 l/100 km | CO2-Emissionen kombiniert: 299 g/km | Emissionsangabe [1]

Christine Theiss

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Dr. Kick Reloaded

She sparkles with a joy of life, power and empathy: After the end of her kickboxing career, Dr. Christine Theiss has rediscovered and reinvented herself. In the rough snowy landscape of northern Sweden, she shows pure emotion!

AMG Winter Sporting in Arjeplog

Mercedes-AMG GT S on the Racetrack in Swedish Lapland.

Performance at the Arctic Circle

"Driving safely to the limit and having lots of fun" - this is the motto of the first AMG Winter Sporting for strong women in Swedish Lapland.

Portrait of Four Perfumers

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L’art du parfum

These four perfumers are artists who tell stories and express emotions through their work. They design fragrances for those who live and love individuality.

Fashion Highlights for AMG Enthusiasts

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AMG in Style

Whether in cars or fashion - Mercedes-AMG is defined by a love of design. This passion is also reflected in our fashion tips: stylish and tasteful clothes and accessories!

World champion in portrait

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Lewis Hamilton

His fans carry him on a wave of support. No question: Lewis Hamilton is the rock star among the Formula 1 drivers!

Chief Design Officer Mercedes-Benz

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The Utopian Purist

Self-confident, determined, talented. With his philosophy of "Sensual Clarity", the Mercedes-Benz Chief Design Officer has redefined Mercedes-Benz design - and he's still a long way from reaching his goal.

Freedom, Sensual Pleasure and Adrenalin

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Life is a race. Life is a gift.

The legendary, internationally active photographer Esther Haase staged her interpretation of "ONE IS NOT ENOUGH" in an editorial exclusively for Mercedes-AMG, featuring the "Meise Twins" in Ibiza.

Interview with Tatjana Patitz

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The Sound of Wild Horses

Tatjana Patitz, supermodel and one of the most beautiful women in the world, has found her happiness in California. An interview about the modeling industry, her son and animal and environmental protection.

Slow Food from the Alps

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A Forgotten Culture

A group of farmers and producers have set themselves the goal of preserving the culinary heritage of their homeland.

Hyperrealism at the Nürburgring

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Racetrack Fascination

Driving Precision. Technology and self-optimization pushed to the limit. The powerful sound of roaring engines. The thrill of danger. Experience the race track.

Power Women in Ibiza

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AMG x ICON Women Event

With the extraordinary event, "Strong Women" Mercedes-AMG showcased women mastering highly motorized cars (with up to 600 hp) around the bends and turns with skill and smiles on their faces.

Interview with World Record Holder

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Human Precision in its Purest Form

Friedi Kühne is a multiple world record holder in Highlining. On a narrow rope, he balances over canyons and waterfalls. Fear is foreign to him.

Tennis Icon Roger Federer

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Gentleman on and off the Court

57 grams. That's how much a tennis ball weighs. The head size of a tennis racket is 626 square centimeters. Is that all Roger Federer needs to become a legend?

Destination: Fantastic Saint-Tropez

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Close to Paradise

People say that the sky is bluer here, the light softer and the air silkier. In other words: Saint-Tropez is a dream. Join us on a trip to the French Riviera

Through the Lens of Paul Nicklen

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Photography and the Power of Change

Paul Nicklen focuses on the beauty of marine wildlife and the polar regions. His stunning images earned him the BBC Wildlife Photographer of the Year award.

Interview with Talinda Bennington

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The Passion to Change Directions

Talinda Bennington is the widow of Linkin Park singer Chester Bennington, who died by suicide in 2017. After the death of her husband she started the campaign "320 Changes Direction".

Insider tips from Oliver Trevena

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An Englishman in L.A.

He knows almost everyone and everyone knows him. With his numerous talents, Oliver Trevena has made a name for himself in Hollywood.

Taste with Profile

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A Whisky of Conviction

"To distill a whisky like this, you need passion, experience and a clear idea of what you want". This is what Markus Meindl told us when we asked him about his whisky.

The Art of the Barbecue

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On fire

In the Gridiron by COMO everything happens live on the open wood fire grill - first, get inspired then enjoy! The restaurant in the COMO Metropolitan London Hotel is dedicated entirely to the art of barbecuing.

Interview with Leighan Falley

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Bush Pilot in the Perpetual Ice

An exceptional woman who does one of the most dangerous jobs in the world: Leighan Falley is a bush pilot in Alaska. She daringly transports passengers to the most remote glaciers of Denali National Park.

Travel Diary

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Dangerous Roads

The Mercedes-AMG G 63 traverses the most remote alpine passes and gravel roads of Piedmont and Savoy.

Kraftstoffverbrauch kombiniert: 14.4 l/100 km | CO2-Emissionen kombiniert: 330 g/km | Emissionsangabe [1]

Parisian Flair Meets Driving Pleasure

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J’aime Paris

AMG4Women Experience: For the first time, Mercedes-AMG arranged an unforgettable experience for performance and lifestyle-minded women.

Exclusive to the AMG Private Lounge


Perfect Your Swing With Robert Baker

Mercedes-AMG is an emotional experience. A passion that can only be exceeded by sharing it. 

Receive professional golf training from AMG brand ambassador Robert Baker - the golf trainer for VIPs. 

Register now for the AMG Private Lounge to gain access to this and other exclusive content and stories.

Enthusiasm for Performance at the Highest Level

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Inside AMG

Mercedes-AMG was born out of a passion for motorsports and technology, a passion that is still alive today. Here we share our enthusiasm for performance, extraordinary success and unforgettable experiences with you.

An Offer from AMG Experiences GmbH

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AMG Driving Academy

Explore your personal limits, experience breathtaking performances and savor every moment to the full. The AMG Driving Academy offers a wide range of training courses for different target groups.

Kraftstoffverbrauch kombiniert: 12.5 l/100 km | CO2-Emissionen kombiniert: 286 g/km | Emissionsangabe [1]