Spirit of AMG


Everything That Makes AMG Unique and Much More

AMG is not only a manufacturer of sports cars and performance vehicles but also a brand with personality. Here we share unique and exclusive stories from the diverse world of Mercedes-AMG with you.

Current Spirit of AMG Stories

High Performance Chef 7

Michelin Chef Elena Azark

A pearl of culinary art in San Sebastián

In the seventh episode of our "High Performance Chef" video series in cooperation with MICHELIN Guide, we visit San Sebastián on the Basque coast to meet 3-starred chef Elena Arzak. Her restaurant, Arzak, has been a staple in the MICHELIN Guide for almost 50 years.

AMG Uncovered | Unstoppable Spirit Feat. The Duc Ngo

The Duc Ngo sitting in his Mercedes-AMG GLE Coupé

Driving towards success at full speed

Over 40 years after The Duc Ngo fled Vietnam as a child, the Berlin-based chef and restaurateur – also known as the “King of Kantstraße” – is now one of Germany’s most successful and well-known culinary figures.

Kraftstoffverbrauch kombiniert: 11.5 l/100 km | CO2-Emissionen kombiniert: 263 g/km | Emissionsangabe [1]

Q&A with will.i.am

Will.i.am in front of the new Mercedes-AMG GT 63 S E  PERFORMANCE

"To become part of the AMG family is a dream come true.”

Kraftstoffverbrauch gewichtet, kombiniert: 8,6 l/100 km; CO2-Emissionen gewichtet, kombiniert: 196 g/km; Stromverbrauch gewichtet: 10,3 kWh/100 km | Emissionsangabe [1][2]

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High Performance Chef  6

Konstantin Filippou in his restaurant

Balance as a recipe for success

Any globetrotter passing through Vienna would be remiss if schnitzel, kaiserschmarrn and sachertorte weren’t the first delicacies to land on their plate. In episode six of High Performance Chef, we travel to the Austrian capital together with the MICHELIN guide.

Doing good with AMG

Mercedes-AMG vehicle with Laureus logo on the side mirror

High Performance meets Charity

"Sport has the power to change the world". These are the words of Nelson Mandela that have motivated the work of the Laureus Sport for Good Foundation for over 20 years. Since that time, we have also been part of this success story and Laureus has been part of Mercedes-AMG!

Balance through Adrenaline

Debra Bennett vor einem Mercedes-AMG GT R Coupé

Debra Bennett and her passion for motorsport

In the latest episode of AMG Uncovered we meet a unique personality: Debra Bennett. When she made the decision to retire, she was looking for more adventure in her life. So Debra chased her lifelong dream and finally got into race driving with AMG.

Kraftstoffverbrauch kombiniert: 13.1 l/100 km | CO2-Emissionen kombiniert: 299 g/km | Emissionsangabe [1]

High Performance Chef 5

Chefkoch Daniel Gottschlich in a Mercedes-AMG GLC Coupé

A Detour to Becoming a Star Chef

The versatile two-star chef and passionate drummer Daniel Gottschlich invites us into his restaurant, Ox & Klee, in Cologne. Embark on a journey through the six tastes: sweet, sour, salty, bitter, umami, and fat.

The fastest collab of all time

Palace AMG GT3 and people in clothes from the new Palace x Mercedes-AMG collection

Palace & Mercedes-AMG drop collaborative collection

It's all about speed, power, and standing out when the fastest family and one of the coolest streetwear brands join forces. The highly coveted AMG and Palace collection drops on June 4th at noon – definitely not an occasion for which to take your time.

Exklusive IWC x AMG Edition

Mercedes-AMG and IWC launch the new Pilot's Watch Chronograph Edition "AMG"

IWC Schaffhausen and Mercedes-AMG have launched the Pilot's Watch Chronograph Edition “AMG”. This timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004.

No Time for Stereotypes

Model Jess Hart infront of a Mercedes-AMG G 63

Model Jessica Hart and Her Passion for AMG

Magazines, flashing lights, fashion shows. Whether it’s Cosmopolitan, Guess or Victoria's Secret – many of the big names can be found in Jessica Hart's modelling resume.

Kraftstoffverbrauch kombiniert: 14.4 l/100 km | CO2-Emissionen kombiniert: 330 g/km | Emissionsangabe [1]

Female chef rocks

daniela-soto-innes-in-front-of-bookshelf.

Daniela Soto-Innes – Female chef rocks

In 2019, Daniela Soto-innes became the youngest ever top chef to be awarded the title of “Best Female Chef”. Find out more about the rising star here.

Cars, Cars, Cars. Is it always a boys thing?

Crazy about cars

People and their cars - this is clearly a special relationship. In an interview with Prof. Dr. Joachim Scheiner, 63Magazine explores the question "Cars, Cars, Cars - is it only a boys thing?" and dispels existing prejudices.

The latest AMG lifestyle accessoires

Pimp your trip – AMG lifestyle accessoires

Express your passion for performance both on and off the course: With new, original AMG lifestyle accessories, style is guaranteed whether you are traveling or for everyday use.

Kraftstoffverbrauch kombiniert: 12.5 l/100 km | CO2-Emissionen kombiniert: 286 g/km | Emissionsangabe [1]

A genius beyond the stage

Will.i.am next to a Mercedes-AMG.

The dreams and passions that drive will.i.am

If you’ve ever wondered what a multitalent really is, look no further: will.i.am is the definition come true. For the first episode of AMG Uncovered, the Grammy Award winner gives us a glimpse into his life and – of course – shows us his passion for driving and innovation.

The silent revolution

Tobias Moers und Mike Shinoda

Transforming Performance

What will the performance of the future look like? What role do electrification, digitization, and connectivity have to play? 63Magazine takes a closer look at “Transforming Performance” in conversation with three experts from different backgrounds: a CEO, an engineer, and a creative.

The perfect swing

Oliver Trevena Lippenstift

Robert Baker – The perfect swing

Robert Baker is one of the world’s most successful golf coaches. In an interview, he speaks about the transformation in the sport of golf and the most emotional moments in his career.

AMG GT Calendar 2021

Michael von Hassel’s hyperrealistic photo art

Once again, the Mercedes-AMG calendar is a feast for the eyes. The 2021 edition shines with new hyperreal compositions by photo artist Michael von Hassel. In his unmistakable style, he stages various AMG GT models in a way that's both pure and dynamic.

High Performance Chef 1

High Performance with Three Stars

In the first episode of our new format "High Performance Chef", in cooperation with Michelin, we met 3-star chef Marco Müller in his Berlin restaurant "Rutz".

What Drives a Hero?

AMG Meets Everyday Heroes

AMG surprises the Walldorf Volunteer Fire Brigade and the German Lifesaving Society (DLRG) Mittelbaden and gives them an unforgettable driver safety training as a thank you for their daily, heroic efforts.

Linkin Park: VIP Guest in Affalterbach

Mike Shinoda Builds an Engine

He came, sang and had the unique opportunity to put his hands on an AMG engine! During his concert tour, Mike Shinoda came by in Affalterbach.

Kraftstoffverbrauch kombiniert: 12.5 l/100 km | CO2-Emissionen kombiniert: 286 g/km | Emissionsangabe [1]

Interview mit Bryan Adams

Inspiration Through Passion

Bryan Adams, world-famous as a musician and composer, has also built up an excellent reputation as a photographer of international renown over the past decades.

X-ray Artist Nick Veasey

Unique X-ray Inspection

British artist Nick Veasey uses X-rays to photograph everything that passes his lens - we sent the Mercedes-AMG GT R for X-ray inspection!

Kraftstoffverbrauch kombiniert: 13.1 l/100 km | CO2-Emissionen kombiniert: 299 g/km | Emissionsangabe [1]

Christine Theiss

Dr. Kick Reloaded

She sparkles with a joy of life, power and empathy: After the end of her kickboxing career, Dr. Christine Theiss has rediscovered and reinvented herself. In the rough snowy landscape of northern Sweden, she shows pure emotion!

AMG Winter Sporting in Arjeplog

Performance at the Arctic Circle

"Driving safely to the limit and having lots of fun" - this is the motto of the first AMG Winter Sporting for strong women in Swedish Lapland.

Portrait of Four Perfumers

L’art du parfum

These four perfumers are artists who tell stories and express emotions through their work. They design fragrances for those who live and love individuality.

Fashion Highlights for AMG Enthusiasts

AMG in Style

Whether in cars or fashion - Mercedes-AMG is defined by a love of design. This passion is also reflected in our fashion tips: stylish and tasteful clothes and accessories!

World champion in portrait

Lewis Hamilton

His fans carry him on a wave of support. No question: Lewis Hamilton is the rock star among the Formula 1 drivers!

Chief Design Officer Mercedes-Benz

The Utopian Purist

Self-confident, determined, talented. With his philosophy of "Sensual Clarity", the Mercedes-Benz Chief Design Officer has redefined Mercedes-Benz design - and he's still a long way from reaching his goal.

Freedom, Sensual Pleasure and Adrenalin

Life is a race. Life is a gift.

The legendary, internationally active photographer Esther Haase staged her interpretation of "ONE IS NOT ENOUGH" in an editorial exclusively for Mercedes-AMG, featuring the "Meise Twins" in Ibiza.

Interview with Tatjana Patitz

The Sound of Wild Horses

Tatjana Patitz, supermodel and one of the most beautiful women in the world, has found her happiness in California. An interview about the modeling industry, her son and animal and environmental protection.

Slow Food from the Alps

A Forgotten Culture

A group of farmers and producers have set themselves the goal of preserving the culinary heritage of their homeland.

Hyperrealism at the Nürburgring

Racetrack Fascination

Driving Precision. Technology and self-optimization pushed to the limit. The powerful sound of roaring engines. The thrill of danger. Experience the race track.

Power Women in Ibiza

AMG x ICON Women Event

With the extraordinary event, "Strong Women" Mercedes-AMG showcased women mastering highly motorized cars (with up to 600 hp) around the bends and turns with skill and smiles on their faces.

Interview with World Record Holder

Human Precision in its Purest Form

Friedi Kühne is a multiple world record holder in Highlining. On a narrow rope, he balances over canyons and waterfalls. Fear is foreign to him.

Tennis Icon Roger Federer

Gentleman on and off the Court

57 grams. That's how much a tennis ball weighs. The head size of a tennis racket is 626 square centimeters. Is that all Roger Federer needs to become a legend?

Destination: Fantastic Saint-Tropez

Close to Paradise

People say that the sky is bluer here, the light softer and the air silkier. In other words: Saint-Tropez is a dream. Join us on a trip to the French Riviera

Through the Lens of Paul Nicklen

Photography and the Power of Change

Paul Nicklen focuses on the beauty of marine wildlife and the polar regions. His stunning images earned him the BBC Wildlife Photographer of the Year award.

Interview with Talinda Bennington

The Passion to Change Directions

Talinda Bennington is the widow of Linkin Park singer Chester Bennington, who died by suicide in 2017. After the death of her husband she started the campaign "320 Changes Direction".

Insider tips from Oliver Trevena

An Englishman in L.A.

He knows almost everyone and everyone knows him. With his numerous talents, Oliver Trevena has made a name for himself in Hollywood.

Taste with Profile

A Whisky of Conviction

"To distill a whisky like this, you need passion, experience and a clear idea of what you want". This is what Markus Meindl told us when we asked him about his whisky.

The Art of the Barbecue

On fire

In the Gridiron by COMO everything happens live on the open wood fire grill - first, get inspired then enjoy! The restaurant in the COMO Metropolitan London Hotel is dedicated entirely to the art of barbecuing.

Interview with Leighan Falley

Bush Pilot in the Perpetual Ice

An exceptional woman who does one of the most dangerous jobs in the world: Leighan Falley is a bush pilot in Alaska. She daringly transports passengers to the most remote glaciers of Denali National Park.

Travel Diary

Dangerous Roads

The Mercedes-AMG G 63 traverses the most remote alpine passes and gravel roads of Piedmont and Savoy.

Kraftstoffverbrauch kombiniert: 14.4 l/100 km | CO2-Emissionen kombiniert: 330 g/km | Emissionsangabe [1]

Exclusive to the AMG Private Lounge


AMG Uncovered with Jess Hart | Be Yourself

For our series AMG Uncovered, fascinating personalities and car enthusiasts give us a glimpse into their lives. In the latest episode, we jump on the back seat of Jessica Hart’s Mercedes-AMG G 63. The model opens up and shares, where her real passion lies: cars.

Register now for the AMG Private Lounge to gain access to Jess Hart’s story and other exclusive content.

Enthusiasm for Performance at the Highest Level

Inside AMG

Mercedes-AMG was born out of a passion for motorsports and technology, a passion that is still alive today. Here we share our enthusiasm for performance, extraordinary success and unforgettable experiences with you.

An Offer from AMG Experiences GmbH

AMG Driving Academy

Explore your personal limits, experience breathtaking performances and savor every moment to the full. The AMG Driving Academy offers a wide range of training courses for different target groups.

Kraftstoffverbrauch kombiniert: 12.5 l/100 km | CO2-Emissionen kombiniert: 286 g/km | Emissionsangabe [1]