Inside AMG

Enthusiasm for Performance at the Highest Level

Mercedes-AMG was born out of a passion for motorsports and technology, a passion that is still alive today. Here we share our enthusiasm for performance, extraordinary success and unforgettable experiences with you.

Current Inside AMG Stories

Feel Electric - Episode 1: Sound development

The new Mercedes-AMG EQE 350

This is how future sounds

In the first episode of our "Feel Electric" series, we take you on an acoustic journey behind the scenes of Mercedes-AMG's sound development, highlighting the most influential vehicles of recent years and providing a look at the next-generation AMG sound experience.

An icon returns – revived by AMG

The Mercedes-AMG 300 SL and its 9 further developments

History of Mercedes SL

Almost 70 years after the legendary Mercedes-Benz 300 SL debuted, the development of the new SL generation is for the first time completely in the hands of Mercedes-AMG – The enthusiasm and expectations are unparalleled. We speak with Jochen Hermann and Dennis Heck of Mercedes-Benz Classic.

Read more

Felix answers your questions on E PERFORMANCE!

Felix posing in front of a Mercedes-AMG Vehicle


For this very special episode of #InsideAMG, we gathered your questions on E PERFORMANCE and sent Felix on a hunt for the answers. His quest takes him to Denis, Kevin, Joachim and Jonas, a group of experts on E PERFORMANCE at Mercedes-AMG.

AMG CEO Philipp Schiemer about E PERFORMANCE at Mercedes-AMG

Aufrecht und Schiemer mit dem Mercedes-AMG 300 SEL 6.8

AMG Expert Talk – Episode 3: E PERFORMANCE

With the development of the E PERFORMANCE strategy, Mercedes-AMG combines maximum performance and maximum driving dynamics. In this AMG Expert Talk episode, CEO Philipp Schiemer explains how AMG's independent hybrid concept works. The prelude to further topics relating to the future of Mercedes-AMG.

The 50th anniversary of the legend at Spa-Francorchamps

Aufrecht and Schiemer with the Mercedes-AMG 300 SEL 6.8

"If you want to be successful, you have to be brave and prove yourself every day."

AMG founder Hans Werner Aufrecht (right) and CEO Philipp Schiemer discuss the legacy of the legend at Spa and the iconic AMG 300 SEL 6.8’s lasting influence on the company and motorsport today.

AMG expert Kevin Berger about Torque Control & the Mercedes-AMG A 45 S

AMG Expert Kevin Berger with the Mercedes-AMG A 45 S 4MATIC+

AMG Expert Talk – Episode 2: Torque Control

Maxi addresses her questions about Torque Control to Kevin Berger in the second AMG Expert Talk. He explains the advantages of 4MATIC/4MATIC+ and the drift mode.

Kraftstoffverbrauch kombiniert: 8.4 - 8.3 l/100 km | CO2-Emissionen kombiniert: 192 - 190 g/km | Emissionsangabe [1]

The evolution of the safety car

Mercedes-AMG Saftey Cars on the race track

“I never stopped enjoying it”

Bernd Mayländer has piloted the Formula 1 safety car for more than 20 years. We talk to the former DTM driver about his unusual path to the upper echelon of the sport, his personal experiences, and what’s in store for the future.

Formula 1's technical revolution

Exhibition of historic Formula 1 cars

Milestones in the art of engineering

The history of Formula 1 cars is characterized by courageous pioneers, technical milestones, and plenty of bizarre ideas. We look back at how the race cars of the 1950s evolved to become Mercedes-AMG's top class today.

15 years Mercedes AMG Private Lounge

Michael Knöller and Nicole Israng leaning against a terrain.

Our Community: the Beating Heart of AMG

The AMG Private Lounge is celebrating its 15th anniversary. Michael Knöller, Mercedes-AMG Global Head of Marketing and Sales, and Nicole Israng, Head of Marketing, look back on the early days and explain what makes our community so unique.

Ready for the future

Philipp Schiemer and Jochen Hermann in front of the  Merecedes-AMG GT Black Series and Mercedes-Benz 300 SEL AMG

Two men in the fast lane

Two experts - one vision. In our interview CEO Philipp Schiemer and CTO Jochen Hermann reveal where they see the brand AMG in the future. A conversation about values and opportunities.

Kraftstoffverbrauch kombiniert: 12.8 l/100 km | CO2-Emissionen kombiniert: 292 g/km | Emissionsangabe [1]

AMG expert Gustavo Estrada about aerodynamics and the GT Black Series

AMG Expert Talk

AMG Expert Talk – Episode 1: Aerodynamik

In the first AMG Expert Talk, Dr. Gustavo Estrada answers everything about aerodynamics in conversation with our host Maxi Sarwas, using the new Mercedes- AMG GT Black Series as an example.

Forged wheels - innovation meets design

INSIDE AMG – Performance Wheels

In the latest episode of INSIDE AMG, experts Frank and Bernhard give Felix the technical lowdown - from the historic wheel design of the 1971 Red Sow to the wheels of the Mercedes-AMG Project ONE. Can Felix persuade them to reveal a secret or two about where wheels are headed in the future?

Next generation hybrid with E PERFORMANCE


Felix meets Denis and Jochen to discuss the special features of the new AMG battery and the intelligent distribution of performance based on the "always on" principle.


AMG Future of Driving Performance

At the AMG TecDay, INSIDE AMG host Felix Schönhofer talks to AMG CEO Philipp Schiemer and CTO Jochen Hermann about the electric future of AMG.

The Mercedes-Benz E 50 AMG in detail

INSIDE AMG – Nostalgia

The E-Class has a rich history at Mercedes-AMG. And one of the most memorable models is the Mercedes-Benz E 50 AMG.

Back to the roots

Ingenious Duo

With entrepreneurial courage and power of innovation, they created a global brand: AMG! An encounter with two legends.

The AMG Driving Simulator

Welcome to the World of Vehicle Dynamics

Our expert for the digital integration of driving dynamics at AMG, Michael Bidlingmaier, showcases the new AMG driving simulator. Together, we give you an exclusive look behind the scenes.

Mercedes-AMG Customer Racing

INSIDE AMG – Motorsport

In this episode of #INSIDEAMG, Felix meets the longtime and successful race driver Thomas Jäger to talk about the last 10 years of Mercedes-AMG Customer Racing.

Exclusive to the AMG Private Lounge

Record-Breaking Teamwork

Mercedes-AMG is an emotional experience! A passion that can only be topped by sharing it. 

Race driver Maro Engel has crowned the Mercedes-AMG GT Black Series the fastest unmodified street-legal sports car on the Nürburgring-Nordschleife. He shares this emotional moment with us.

Register now for the AMG Private Lounge to gain access to this and many other exclusive content and stories about Mercedes-AMG.

Kraftstoffverbrauch kombiniert: 12.8 l/100 km | CO2-Emissionen kombiniert: 292 g/km | Emissionsangabe [1]

Kraftstoffverbrauch kombiniert: 12.8 l/100 km | CO2-Emissionen kombiniert: 292 g/km | Emissionsangabe [1]

Everything That Makes AMG Unique and Much More

Spirit of AMG

AMG is not only a manufacturer of sports cars and performance vehicles but also a brand with personality. Here we share unique and exclusive stories from the diverse world of Mercedes-AMG with you.

An Offer from AMG Experiences GmbH

AMG Driving Academy

Explore your personal limits, experience fascinating performances and savor every moment to the full. The AMG Driving Academy offers a wide range of training courses for different skill levels.

Kraftstoffverbrauch kombiniert: 12.5 l/100 km | CO2-Emissionen kombiniert: 286 g/km | Emissionsangabe [1]