This collection is definitely our tribute to our long-term partner Mercedes-AMG on this very special occasion. When we approached this project, we wanted to create something unique, with a very strong personality, even unexpected in a way.
Marking 55 Years of Mercedes-AMG calls for a game-changing celebration. That’s why the legendary motoring brand has teamed up with the footwear creators at Santoni to craft a collaboration like no other.
Bringing two different worlds together under one roof, the Santoni x AMG collection is a display of meticulous design, bold shapes, and innovation – revved up to match the expectations and standards of both brands, as well as the 55 Years celebration.
”The Racer Boxer Boot is the reinterpretation of the very first Santoni for AMG model we created in 2007: a racing shoe, high top, approved and certified by FIA for professional driving,” Mr Santoni explains. “This Racer Boxer conceived for AMG 55th Anniversary is a more lifestyle and luxury interpretation of the racing attitude.”
Since 1975, when Andrea Santoni first founded the brand, the Italian footwear marque has become synonymous with high-quality, craftsmanship, and first-class style. Santoni creates each piece by hand, and much like AMG, creates with perfect precision, keeping high-standards at the heart of what the brand produces. Through championing the ethos of total dedication to the craft at the centre of the company, Santoni shoes have successfully combined traditional Italian style with contemporary fashion, making their way onto red carpets and cobbled back streets around the world.
Watch the full Santoni x AMG collaboration video now
To capture the collection in the best way possible, we shot the footwear in action with Madrid’s breathtaking city backdrop rolling into the night.
“Santoni and AMG share heritage and great tradition, passion, obsession for details, innovation and experimentation, and a modern idea of what luxury is,” Mr Santoni continues. I think AMG has become more and more luxury, lifestyle and definitely contemporary. The same is true, in different fields, for Santoni. We are targeting younger customers, a community of global minded and cool people who can share our values and be passionate about our stories. We do not disappoint our existing audience but we definitely speak also to a different public.”
Even though AMG and Santoni have a long and widely-cherished history of collabs, the new 55 Years collection breathes new life into the creative relationship. The range of footwear spans from trainers designed for day and night, both practical and enviably stylish. The products are testament to Santoni’s ability to tap into the craftsmanship and design that it’s known for, but also give the footwear a new, invigorating twist that can appeal to a whole host of adoring audiences.