Experience unique moments in the most exciting places in Europe and on the most famous racetracks in the world – that is #TheAMGExperience.
About us
We explore picturesque roads along the coasts and in the highest mountains of Europe. We immerse ourselves in the cultural life of vibrant cities. And we experience the maximum AMG performance in Swedish Lapland. The AMG Experience promises driving pleasure, lifestyle, and motorsport in its purest form. We offer a wide range of training courses and events for every level of experience: from beginner to master, from short trip to luxury adventure. Our experienced instructors will guide you through the Mercedes-AMG brand world and give you recommendations on how to improve your driving technique. In addition to unforgettable driving experiences, we provide culinary delights, first-class accommodation, and unique Mercedes-AMG moments. Get ready for the next adventure!
AMG Racetrack Experience
Would you like to take your performance to a new level on world-famous racetracks? Feel the full potential of the Mercedes-AMG vehicles? And take every corner with pinpoint accuracy? The AMG Racetrack Experience has exciting challenges, maximum performance, and plenty of adrenaline in store for you at every level from DISCOVER to MASTER.
*You will be redirected to the website of the tour operator zet:motion. The zet:motion. GmbH is an external and independent tour operator that organises and carries out Mercedes-AMG's Customer Experience events. AMG is a registered trademark of Mercedes-Benz AG and is used under licence by zet:motion. GmbH.
AMG Lifestyle Experience
Pleasure and speed, passion and luxury – that's what the AMG Lifestyle Experience is all about. We take you to the most beautiful routes and exciting places in Europe: on the discovery tours we drive along challenging serpentine roads, enjoy culinary highlights and experience unique culture.
*You will be redirected to the website of the tour operator zet:motion. The zet:motion. GmbH is an external and independent tour operator that organises and carries out Mercedes-AMG's Customer Experience events. AMG is a registered trademark of Mercedes-Benz AG and is used under licence by zet:motion. GmbH.
AMG Winter Experience
Driving fun, performance and an exclusive experience between dreamy powder snow and breathtaking scenery await you at all levels - from DISCOVER to MASTER. On a frozen lake in Swedish Lapland, you drift around curves and feel the full power of the AMG vehicles on perfectly prepared snow tracks.
*You will be redirected to the website of the tour operator zet:motion. The zet:motion. GmbH is an external and independent tour operator that organises and carries out Mercedes-AMG's Customer Experience events. AMG is a registered trademark of Mercedes-Benz AG and is used under licence by zet:motion. GmbH.