Brand cooperation between Mercedes-AMG and ASSOS of Switzerland
Exclusive AMG Performance Wear collection now available
Affalterbach/Lugano. The exclusive AMG Performance Wear collection is available from today. The collection, devised jointly by the Mercedes-AMG Performance brand and the Swiss cycling apparel brand ASSOS from Lugano, includes innovative jackets, T-shirts, polo shirts and trousers. It’s the first clothing range in the world that’s custom designed for AMG enthusiasts. Developed in Switzerland, the items are exclusively hand-made in Europe to guarantee the highest possible quality and topmost craftsmanship. AMG Performance Wear is available from now online at www.amg-performance-wear.com.
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The collection for AMG Performance enthusiasts and sporty motorists boosts the perfect interplay between high-tech textiles and hand-crafted finishing. High-performance functionality, including breathability, optimum moisture-wicking and body temperature control, comes paired with an exclusive design, ergonomic fit and lightweight manufacture. The collection, specially developed for Mercedes-AMG, initially comprises eleven products with the AMG design. Each item in the AMG Performance Wear range has been manufactured with the objective of ensuring the wearer remains comfortable at all times, even on long arduous drives.
The centrepiece of the sporty clothing line is the eye-catching AMG FALLJACKET. It consists of extremely lightweight, resilient high-performance fibres combined with down, and immediately grabs the attention with its distinctive 3D look. With its excellent insulating properties, this outdoor jacket is ideally suited for spring or autumn wear. It is also available in a ladies’ version with a fitted waist.
The AMG Performance Wear collection was the result of intensive development work involving designers and textiles specialists from ASSOS of Switzerland along with Mercedes-AMG racing driver Maro Engel, who represents the clothing range as an AMG brand ambassador. ASSOS of Switzerland has been a partner of the Mercedes-AMG PETRONAS Formula 1 team since 2014. The company shares with AMG its enthusiasm for performance and sporting excellence. Out of this shared passion the world’s first AMG Performance Wear range was born. Innovative technologies and the finest craftsmanship that accentuate the accomplishment of sporty drivers – this is the claim to high quality the Swiss company is realising with AMG Performance Wear, just as the Mercedes-AMG engineers do with their vehicles.
ASSOS of Switzerland has been manufacturing top quality hand-made outdoor wear and cycling apparel for discerning customers for over 40 years. In addition to the AMG Performance Wear collection, the Swiss company’s range also includes cycling shorts, knickers and tights, vests, jerseys, jackets, time trial suits and cycling accessories for men and women. ASSOS apparel can be purchased by cyclists in over 30 countries thanks to over 1000 top bike shops and the company’s own boutiques and online stores.
The company has contributed key innovations to the evolution of the world of cycling, including Lycra® cycling trousers, now long established as a popular item of leisurewear beyond the realms of high-performance sport. ASSOS of Switzerland is proud of the contribution it has made to more than 350 World Championship and Olympic gold medals won to date.