We have always shown how we can change the game and proved it to ourselves and everyone else. So together we will celebrate our past, live our present and share our dream of the future. Experience the stories of our famous world´s fastest family members and learn what it means to be a game changer.
55 Years Collection
AMG x Santoni
Marking 55 Years of Mercedes-AMG calls for a game-changing celebration. That’s why the legendary motoring brand has teamed up with the footwear creators at Santoni to craft a collaboration like no other.

Mercedes-AMG G 63 SUV Edition 55
An anniversary as a statement
We have been redefining performance for 55 years. That includes the performance of an off-road vehicle. This G 63 special model pays homage to an impressive history and brings it to life with an appearance stamped by a strong character. Unique signets and a bold red define the interior, while the clear manufacture opalite white bright and prominent foiling carry the power outwards. An unmistakable combination that makes this exclusive G-Class Edition a real statement.
Mercedes-AMG A-Class Hatchback Edition 55
Big idea made bigger
For 55 years we have been challenging the status quo. And we have done it in a way that let us turn something compact into something colossal. Special logo foiling and matt-grey wheel rims mark the first dynamic impression of the Mercedes-AMG A-Class, while a powerful black-and-red interior with special details such as the 55th anniversary plaque on the steering wheel round off the unique overall appearance. Compactly stated: Never before has it been so easy to make a mark.
Mercedes-AMG GT 4-Door Coupé S E PERFORMANCE Edition F1
E PERFORMANCE on the racing line
For 55 years, we have been bringing innovation from the race track to the road. And the GT 63 S E PERFORMANCE with its exceptional performance – now conveying an even more racy feeling visually as an Edition F1 special model – is the best example of this. Impressive AMG lettering with red colour accents on the exclusive Alpine Grey as well as the matt black 21" wheels in Longbeach design underline the unbridled performance of the fastest production vehicle. Red highlights on the Napa leather, the performance seats and belts as well as unique F1 E PERFORMANCE badges and labels also pay tribute to the sporty appearance in the interior and make it clear: Born in Formula 1. Built for the road. Made for you.
Changing the game is part of our spirit.
The following personalities stand as gamechangers in their fields. Be part of their journey and learn how to become a real gamechanger!
DAVID COULTHARD
Drive to be a Gamechanger
The legend that is David Coulthard takes us through the gamechanging world of Formula 1. And who better to describe this world than the man who spent 14 years racing in it. David lives and breathes the spirit of AMG, so it only feels right that we delve deeper into what makes him tick, what makes him push for performance and what makes him a real gamechanger.
WILL.I.AM
Innovate to be a Gamechanger
Most people know will.i.am as a musician part of the multi-platinum global super group Black Eyed Peas, or as a Coach on the popular reality talent search TV show, The Voice. But what most people don’t know is that this singer, producer, hip hop artist and songwriter has his finger firmly on the pulse of what the future might bring. It’s his savvy knowledge of emerging technological advancements, his ability to predict the ifs, buts and maybes of what may come in the next few decades, and his commitment to transformation in his career that has made him a gamechanger in many ways.
BERND SCHNEIDER
Win to be a Gamechanger
The best way to find out what winning really means is to ask someone who has achieved the top spot on more than numerous occasions. In order to dive deep into the feelings around being first to race past the chequered flag, accomplishing everything that you set out to do, and never stopping until you’ve achieved your goal, there are only a handful of people who can truly tell us what we need to know. So, who better to talk about success than karting and racing legend Bernd Schneider?
LEWIS HAMILTON
Speak up to be a gamechanger
It feels like calling Lewis Hamilton a gamechanger is an understatement. Throughout his career, his name has become synonymous with success, inspiration, and for standing up for what you believe in. And even he says being outspoken in the past has landed him in trouble a few times, but what’s important is to not linger on those moments in the past, but instead, figure out how you can make real change in the present, in order to change the future. And that’s exactly what he does.
SUSIE WOLFF
Stand out to be a Gamechanger
For years, Susie Wolff has been at the forefront of changing the game. Ever since she was young, racing has been in her blood. It was her love of speed and competition that put her into the driving seat as a child. And since then, Wolff has gone on to make a seismic impact on the world of racing, and on the future of the sport.
JADA
Create to be a Gamechanger
Whilst we’re celebrating 55 Years of AMG, we’re shining a light on numerous individuals who are gamechangers in their own fields. That’s why Jada, or @sparkly.jada as you might know her from TikTok, joins us for the 55 Years AMG campaign.