Page 58

AMG_Magazine_EN

Set a Course for Perfection A Just like Mercedes- AMG, the AMG Driving Academy is celebrating an anniversary in 2017. For ten years its participants have experienced top-notch instructors and the best vehicles. “Actually, I’m asking myself whether I can drive a car at all,” says Jochen, looking around. For many years, this native of Swabia in southwestern Germany has driven fast and without incident, about 60,000 miles per year. But now, on the evening of the first full training day in Lapland, he’s having doubts. “Don’t worry about it, Jochen,” says instructor Kai Riemer, smiling, “because when you turn off all the assistance systems at home, you won’t recognize even your own car anymore.” A training session at the AMG Driving Academy doesn’t leave any participant untouched: It quashes certainties, questions old habits behind the wheel. But more than anything else, it’s fun. Around the turn of this century came the first organized excursions with AMG customers to Hockenheim or the Nürburgring. The participants drove their own cars, and instructors from AMG gave tips on techniques and driving behavior. But the customers wanted more, and Mercedes-AMG delivered: new locations, new offerings, new content. At long last, the AMG Driving Academy was officially launched in 2007. Its goal? To unite the individual driver training courses under one roof and make them even better. What started out small came to be a massive success and continues to grow: These days, around 14,000 guests attend the trainings and tours each year all over the world. They take place on legendary racetracks as well as on compelling pleasure tours or — as in Jochen’s case — as part of an exciting AMG Winter Sporting event on the ice of Arjeplog in Sweden’s Lapland province. Here, training takes place on one of the many frozen lakes. The region is surreal. Daytime temperatures of –30 degrees Celsius are not unusual. The ice here is so 56


AMG_Magazine_EN
To see the actual publication please follow the link above