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A half-century of AMG. That’s 50 years of emotions, 50 years of dynamism, 50 years of Driving Performance. On the following pages we will take only a brief look backward, because a company with motorsport in its DNA is always looking ahead. To the next curve. To the next challenge. To the next 50 years. In line with our anniversary, this year we are offering the Mercedes-AMG GT C Roadster as an “Edition 50”. This roadster unites the tradition of our brand with modern technologies taken directly from motorsport, along with the largest possible helping of emotion and dynamism. Then there’s the Mercedes-AMG GT Concept, with which we are offering a vision of our third sports car developed entirely in-house. It isn’t just another member of the Mercedes-AMG GT sports car family, it’s also an important milestone and a window onto our definition of Future Performance. In September 2017, we are going to surprise you with a special car at the Frankfurt Motor Show: With the Mercedes-AMG Project ONE, we are working on a hypercar with a high- performance hybrid drive straight out of Formula 1. In this car, we are combining the experience of Mercedes-AMG Petronas Motorsport and the expertise of Mercedes-AMG High Performance Powertrains. Moreover, we are concentrating the cumulative development energy of Mercedes-AMG in Affalterbach in a single breathtaking vehicle. For the 50th anniversary of the AMG brand, we’ve augmented Driving Performance Magazine with many additional articles in order to pay homage to our history — but above all to our big projects for the future. Let yourself be inspired by our passion for the future. On to the next 50 — with you! by Tobias Moers 50 14


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