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Michaela Knyblova Personnel Marketing Michaela Knyblova is one of the first faces that new employees see at Mercedes-AMG. Why? Because she personally welcomes every new employee to the company. While still pursuing her degree, the now 29-year-old business psychologist from Northern Germany first came into contact with the Daimler Company in the Mercedes-Benz plant in Bremen through an internship and her bachelor’s thesis. From there, the amateur cook, enthusiastic reader of thrillers and passionate city hopper moved to Mercedes-AMG three years ago. Today Michaela Knyblova is responsible for the personnel marketing and employer branding of the sports car and performance brand. Ms. Knyblova, Mercedes-AMG has more than 1,500 employees — and many of them, especially new employees, know your face. Why is that? Mine is one of the first faces that new AMG employees see because I personally welcome each of them to the company every month on “day one”, their first day of work at Mercedes-AMG. After that, there is a group tour of the factory, which is always incredibly well received: The new arrivals are familiarized with all important locations and relevant information — from the canteen to the introduction to the AMG intranet. You could say that, despite the fact that there are more than 1,500 employees, Mercedes-AMG still has a family atmosphere where sooner or later you’ll always cross paths with someone again and everyone says hello. Your area of responsibility is personnel marketing. What does that entail? You see, AMG is a tremendously strong product brand, and through our work we are making AMG into a strong employer brand as well. Our products set the benchmark in the performance segment, and for us to be able to actively push the limits even further as an employer we want to be the first stop for the candidates who are best suited to our culture and who bring with them true passion for their profession. And how do you achieve that? We are constantly putting new ideas into practice — for example, on our AMG career website (karriere. mercedes-amg.com) or via social media. We also move in new, innovative directions — for example, with Lewis 132


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