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The Canadian model Eva Shaw came to DJing by chance. Today she is on track to become the most soughtafter, trendiest artist in electronic dance music – and she’s already the face of the Mercedes-AMG campaign for the new CLA 45. There are days where even the most charmed life can be really difficult: A gig somewhere in China. Barely any sleep. Flight to Shanghai. Flight to Los Angeles. Land in the morning. Then right to the photoshoot for the new Mercedes-AMG campaign. Almost asleep in the makeup room. Then photographed again and again until evening in one go. No pause for breath. But that doesn’t knock Eva Shaw out of her groove. Unlike her petite body suggests, Eva Shaw is a tough, hardbitten professional. At the age of 13 Eva was discovered as a model in her hometown Toronto—her feminist-minded mother was hardly thrilled—and began to have photos taken and to stride across catwalks. GQ, Cosmopolitan, Michael Kors and G-Star benefitted from Eva’s beauty. Alongside fashion, however, there was always music. “I’ve always written my own songs,” she says. “As a teenager, I sat in front of my keyboard, played and sang as well. Eventually I started using the samples and performed my songs at parties in front of friends.” As a teenager Eva had a friend who was an underground tech house DJ. And during one of his shows at Club V in Toronto, he suddenly said to her: “Keep it going!” Eva thought she hadn’t heard properly. And, as a matter of fact, she could barely hear anything when she then continued her friend’s set. “Slapback everywhere. It was horrible.” But the club owner liked what he heard, and the new duo went from the side room to the main room. Eva had just turned 17. DJing would become her thing. For now modelling would remain her job. “But I never wanted to be a model/DJ, which was the big thing when I moved to New York.” She played for free in Provocateur, where among others superstar Avicii deejays. And so as not to be identified as a model, during this period Eva wore baseball caps drawn low over her face and baggy clothes. “I wanted my sound to be the focus,” she says. With her more mainstream electro sound she no longer met the taste of the club owner, but she did strike a chord with the audience. The stars of the scene became aware of this female opening act and gave Shaw the most important currency in the music business: respect. That was her breakthrough. Today Eva is 26 and is moving soon to Los Angeles as a third home in addition to New York and Toronto. In the US, she’s one of the up-and-coming great DJs in electronic dance music. The USbased magazine “Nylon” voted her “Sexiest DJ on the Planet”. She plays clubs in New York, Los Angeles, Miami, Japan, Shanghai and is a regular DJ in the Las Vegas superclubs Hakkasan and Omnia, where the Dutch superstar of the DJ scene, Tiësto, lays down his appealing, radio-friendly electro sound. But Eva also sees herself as an artist and is playing more and more of her own tracks and compositions in her sets. “My next stuff will involve a lot of vocals. It’s pretty poppy,” she says. That’s the sound of her meteoric assault on the top of the charts. Speaking of meteoric: The 26-year-old likes cool, fast cars. Residing in New York in midtown Manhattan, however, she covers most of her distances by taxis, driving services, helicopters or aircraft. Shaw certainly appreciates this convenience, but she also frequently misses the speed. Too much traffic on the roads, too much compulsion to slow down. What’s more, Eva is not only insanely attractive, her charisma is disarming and she’s even funny too. Eva is more Jimmy Fallon, more “Saturday Night Live” than staid, polite “Top Model”. A dream girl. But – sorry, guys. “I found the love of my life a long time ago,” says Ms. Shaw and laughs. My life as a DJ Q&A with Eva Shaw The best clubs that you’ve already played? Since I’m frequently in L.A., the best clubs are XS, Hakkasan and Omnia. But it’s impossible to choose just a few. Where would you definitely still like to play? At the open-air festivals – because the energy there is simply insane. The biggest crowd you’ve ever played for? That might have been the 80,000 people in front of my stage at the Ultra Music Festival in Miami. Which artists inspire you? The painter Salvador Dalí. The musician and all-round artist Pharrell Williams. And Justin Timberlake. And when do you deliver your best performance? When I’m happy and—above all—well rested. 64


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