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Ultra-modern Tire warehouse Archive engineering and manufacturing processes, cutting-edge management, extremely fast pace: Mercedes-AMG is at the forefront The right mix: AMG doesn’t burn rubber Legions of test cars and prototype vehicles are in use at the AMG headquarters around the clock over the whole year. Millions of test kilometers are travelled around the globe, on racing and test tracks, on public roads. One of the most important wearing parts of this intense development work is round, black and is used every time in quadruplicate: tire, tire, tire, tire. Various amalgamations: prototype tires, qualification tires, winter tires, sport tires, slick tires ... the logistics and storage surrounding the replenishment of the high-grip aggressive sport varieties is a challenging task, especially since the approximately 5,500 warehoused tires have to be treated with due care. There’s a bad air about it: Without oxygen, there’s no fire. To prevent a risk of fire in the tire warehouse, the oxygen content of the air inside the storeroom is reduced to around 15 percent – no chance for an accidental fire and its catastrophic consequences on account of the otherwise long-smouldering and hard-to-extinguish stack of tires. Even wanton arson would be difficult here, because any lighter needs at least 16 percent oxygen to even be able to ignite. In stark contrast to the general atmosphere at AMG, the atmosphere in the AMG tire warehouse is cool: The tires are stored in an energy-saving manner below 15 degrees Celsius. In summer, incidentally, that is a wonderful refresher for the employees of the logistics department. “Remember when?”: The future needs history For a company that comes from racing, it is rather unusual to cultivate its own past with sound judgement: Because anyone who strikes a fast pace seldom looks in the rear-view mirror. What was yesterday is passé. Done. Dusted. Let’s move on. Always in the passing lane, always in search of new technology, new personal bests, the next innovation. For a long time amid the blur of the wild years it could also have happened to Mercedes-AMG that the documents and stories of the early years would have drifted into oblivion – were it not for the strong identification of some employees from the very beginning. They didn’t just put the remnants of days gone in the cabinet all the way in the back. Over decades, partly after quitting time, a vivid and impressive collection of documents, photographs, parts and even classic cars arose. Self-assurance has something to do with memory and self-reflection. Under the guidance of Michael Clauss, who has been with AMG for 37 years, just as long as AMG has been in Affalterbach, the archive is a fabulous treasure from which the brand constantly draws its identity. “Lessons learned” is what you might call it. The memory of great deeds and challenges from the company’s history shapes the AMG of today as much the constant drive for innovation and the incomparable forward-moving agility. To some extent, the AMG archive is also the brand’s family photo album: “Remember when...?” because they possess a superior mentality in Affalterbach – hands-on, unconventional, adventurous. 60


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