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competitors, it’s likely to take another four or five years before the SLS AMG Electric Drive’s lap times are beaten. And by that point our car will already be ten years old. (laughs) Seriously, in the performance tier, AMG is a brand that sets the trends. The next four years will decide who belongs among the top performance brands in the decade starting in 2020. And here at AMG we have firmly resolved not only to be among them but to set the agenda from way out in front. DPM: Digital intercommunication and autonomous driving are also big topics in the industry. Where do you currently see AMG – and where do you see it in 2025? TM: As part of Mercedes-Benz, we will always bring all the standard features and can thus offer the same great stress-relieving comfort and the same high level of digitization. An AMG, however, must and will always remain an AMG – the intense driving experience is a valuable asset for us. But we also see opportunities in the rapidly increasing amount of digitization to demonstrate an AMG experience in another shape and form. Imagine a car that gives you stimuli that you can intuitively feel while driving on the circuit— like a digital instructor—so you could become safer and faster. Afterwards, you can enjoy the complete, unadulterated dynamics of a genuine AMG under your own command – and if you head home on a crowded motorway, your AMG can autonomously assume the long-distance driving. Or, with a valet parking function, it drives itself around looking for an empty space in a parking garage while you’re already being seated at your table in a restaurant or out getting some shopping done. Doesn’t that sound fantastic? DPM: You have shaped AMG very strongly over the past 20 years. Does the opposite also apply? TM: I think that’s perfectly logical. To work here and to be able to help write the history of this brand I feel is a privilege. We live Driving Performance 24/7 and we do it wholeheartedly. Elsewhere that might be an empty slogan – not for us at AMG. And it’s certainly not an empty slogan for me. Tobias Moers This boss has absorbed the AMG Spirit with every fiber of his being whilst also vitally shaping it. Born in Freiburg in 1966, Tobias Moers is “Mister AMG”. He has worked for Mercedes-AMG since 1994. Until 1999 he was responsible for project management and development for various duties, then he assumed overall responsibility for the brand’s large production series. Starting in 2002, the trained industrial and mechanical engineer was directly involved in the product development of every series as Head of Total Vehicle Development. Tobias Moers was appointed as a member of the executive board in 2011 – and less than two years later, in October 2013, was named Chief Executive Officer of Mercedes- AMG GmbH. DPM: Has the CEO position changed Tobias Moers the man? TM: My way of life hasn’t really changed. We’ve certainly rebuilt the brand, increased our sales performance, created new products, redefined the Performance Center – in that sense, my working life has become more complex, although I still hang out on a test track twice a month. As CEO, I find myself in the tremendous position of not only developing the products themselves but also the Mercedes-AMG brand and the company Mercedes-AMG GmbH. DPM: Are there actually moments in which you slow down? TM: Fast cars also have to have good brakes, right? My life’s rhythm, my work ethic, my weekends – all of that runs to AMG’s beat. Yet I deal with that in a very reflective way and have never felt it to be a burden. I couldn’t maintain this pace if I had no real joy in my profession. But I want to tell you a little something: AMG is still only the second most important thing in my life. 13


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