Page 73

88791-AMG-Magazin-2015.indd

Autumn 1997. MV Agusta revs up. “We fought and won. MV Agusta is back! After the four-cylinder machines, we launched the three-cylinder line. New models, new production facilities, entry into racing – and now Mercedes-AMG!” journalists, the celebrities, the racers – MV Agusta is a legend and will always remain so.” In the minutes that follow, the passion erupts out of Castiglioni. Effervescently and in an abridged version, he sums up the recent history of the newly launched brand: “We fought and won. MV Agusta is back! After the four- cylinder machines, we launched the new three-cylinder line, new models, new production facilities, the entry into racing – and then Mercedes-AMG came along!” Castiglioni meditates briefly, places his fingertips together in a focused manner: “There were many who wanted to buy MV Agusta, but first my father and then I have always declined. But when all of a sudden there was the possibility that Mercedes-AMG could get on board with MV Agusta, I didn’t think twice. I own several AMGs. I like the spirit of the brand: racing and performance, innovation and exclusivity – that aligns perfectly with us. We want AMG fans to get to know MV Agusta. This brand is like a fire. They will love it.” You can see the delight on Giovanni Castiglioni’s face. Then he jumps on his Brutale 800 Dragster. This extreme bike designed for driving pleasure with an ultra-short tail, a wide rear tire and sublime spoked wheels is the motorcycle company’s latest creation. Ignition on, a press of the starter button: This time, the earth doesn’t split, no birds fall dead from the sky. The bike is suitably soundproofed. But as the robust, incalescent three-cylinder sound with its lava-bubbling resonance fades into the distance, the hair on our forearms remains standing on end. The magic of the MV Agusta brand lives on! 71


88791-AMG-Magazin-2015.indd
To see the actual publication please follow the link above