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and silver begin. Today, red takes fifth place at best, and in Europe and Asia is just barely surpassed by blue. T That blue, for example, isn’t chosen more often is one of the surprising statistical findings. “Blue,” says the color psychologist Klausbernd Vollmar, “is the color of the modern man.” He is backed by countless tests and investigations. On this point color psychology allows hardly any objection. With blue, “one expresses solidity and calm,” runs the common interpretation according to Vollmar. Even resonates power — the color is frequently associated with higher authorities and often with God (in heaven). To what extent are there cultural differences in the perception of color? “Color is an archetypal phenomenon,” Klausbernd Vollmar explains. “It works basically the same everywhere.” Children all over the world instinctively reach for the color red until the age of four. Yet cultural differences do exist. Germans find orange unappealing, for example, whereas their neighbors from the Netherlands react positively – it’s the color of their royal family and the jerseys of their national soccer team. Yellow, by contrast, need not be offered in desert areas, where it’s associated with hot sand and sun. You have enough of that there. The preferred color of designers and architects is — you guessed it — still black, even if it had to cede the pole position to white in the international ranking. That’s natural, because black moves in the background, while form and function are in the spotlight. Also, a great many men advocate for the dark side of the color palette. Why is that? Some interpretations attribute assertiveness and self-confidence to black, or more specifically, the drivers of black cars. And black also stands for wickedness, for exclusivity and mystery. “For this reason, and because it harmonizes with all skin tones, black is the best color for lingerie,” says color expert Klausbernd Vollmar. AAnd what does the AMG color expert named Schwarz (black in German) say to this? “Contours, striking shapes create the effect that shows off the color to its best advantage. If the flat surfaces on the car are too large, it’s better not to choose a color that is too eye-catching. Then yellow quickly looks like it does on a school bus.” Whereby Solarbeam was by no means the result of the highest scientific research. “It was a bit of trial and error in the paint shop with colleagues,” explains Jürgen Schwarz. “It quickly became clear that our yellow should take on a light orange-green tint.” When the mixture in the can looks good, it’s tested on a piece of sheet metal. Then it is presented. One by one to the designers, the management, select customers. For AMG solarbeam, there was positive feedback all around. Solarbeam is available as a custom paint for the Mercedes AMG GT. Standard — and still something very special on an AMG — are the two single-color coatings (black and red) and four metallic finishes: black, silver, blue, and gray. In addition, there are the selenite grey magno, diamond white bright, iridium silver magno, and hyacinth red metallic color creations in the designo range as well. And indeed, each individual hue succeeds in lending the Mercedes-AMG GT another personal facet. A character that suits the driver’s personality. Whether hot-blooded (red) or dignified and discreet (white and gray), the Mercedes-AMG GT always makes a perfect appearance. A little courage is needed in any case if you want to have your car painted in a trendy color. Starting in September 2015 you can prove your courage with AMG vehicles in almost unlimited ways. “Then,” says Jürgen Schwarz, “you can come to us in the AMG Performance Studio and say, ‘I’d like to have my new vehicle painted in my sweetheart’s shade of lipstick.’” Pause. And? “We’ll do it!” 61


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