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AMG solarbeam is the paint job of the season. An extraordinary yellow for extraordinary cars. But what does the color of a car say about its owner? And why is it that some colors are actually more popular than others? J Jürgen Schwarz is an extremely courteous, humble kind of guy. Someone who would never hit upon the idea to attribute other people’s merits to himself. “It wasn’t me who had the idea for this color,” says the man responsible for color composing at Mercedes-AMG, “but rather Tobias Moers.” So, in the end, it was entirely a top-level matter, this unbelievable “Solarbeam”. It’s an extreme composition of yellow that looks like a shot of curry, a pinch of black, and a sunny evening sky over a large city after a busy day of work. The automotive world observed AMG solarbeam for the first time on a C 63 AMG Black Series. An expressive one-of-a-kind vehicle for a no less expressive sunny color – and the beginning of a success story. “Suddenly,” Jürgen Schwarz explains to us, beaming, “many customers wanted their Mercedes-AMG in this yellow.” Up to that point conservative tones had predominantly been in demand: black, gray, silver. But yellow? Hitherto it had primarily been considered a particularly eye-catching color for road safety. An advantage perhaps for compact cars to make them less likely to be overlooked. But, thanks to Solarbeam, an advantage for super sports cars too. Because not being overlooked can certainly be desirable in other respects. Furthermore, yellow on cars looks sporty and bold anyhow. According to consistent findings of international color psychologists, this color is associated with dynamism, determination, and optimism, as a study by the Film Academy Baden- Württemberg states. Not the worst characteristics. Last but not least, chromatic cars — especially yellow ones — are perceived to be faster than black, silver, or white ones when traveling at the same speed. Word on this has probably got around. Yellow, as the numbers of new registrations show, has become the color trend in 2015. Which — historically speaking, at least — is a little surprising. T That’s because the last time yellow managed to secure one of the leading positions on the global popularity scale was in the 1970s and 1980s. Only then did the trend toward black, white, 60


88791-AMG-Magazin-2015.indd
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