The story of AMG actually reads like a Hollywood script. Two men start a small company, driven by the dream of making Mercedes-Benz cars sportier – and writing motorsport history themselves. Today, 45 years later, all top-of-the-line Mercedes- Benz sports cars carry the logo of this brave brand. But that‘s not all. The 2012 Formula 1 “silver arrow” also displays the AMG initials with pride.

The excitement surrounding Mercedes-AMG is tangible everywhere in Affalterbach and represents both the origin and the future of the brand at once. Because Mercedes-AMG wouldn‘t exist had it not been for Hans-Werner Aufrecht‘s drive to prove himself on the racetrack and for Erhard Melcher‘s ingenuity in creating the extraordinary technology to make it all possible. It is precisely these genes that shape our future as well, revealing themselves in our resolute will to perform and our unique ability to innovate. It‘s an ideal we call Driving Performance. The phrase, so true to our nature, consequently became our brand slogan.

The Mercedes-AMG engine always has its own momentum, which is backed by the power to realize ideas quickly. Driving Performance is therefore not just about having the will, but also acting on it.

The current era of the brand with its high-performance models represents the perfect synthesis between the know-how of a technology group as the Daimler AG, with its impressive quality and safety standards, and the individuality and self consciousness of an exclusive brand as AMG.

The moon landing, certainly the most thrilling event of the decade, coincides with the beginning of AMG – two spectacular launches in their respective senses.

Warm-Up

Hans-Werner Aufrecht was working as a dynamometer engineer testing the 300 SE racing engines from Mercedes-Benz. With regret he witnessed the withdrawal of Daimler-Benz from motorsport. While working on production engines, he met Erhard Melcher who had just finished college. At first, their relationship is somewhat tense. In 1965, however, their shared interest in motorsport brought them together. Aufrecht and Melcher were still employed at Daimler, Aufrecht as a dynamometer engineer and Melcher an engineer in engine development.

Formation Lap

Manfred Schiek drove the Mercedes-Benz 300 SE, modified by Aufrecht and Melcher, at the German Touring Car Championship that year – though not yet under the name AMG. A definite winner, the car crosses the finish line victoriously ten times.

Passion

In their free time, Melcher and Aufrecht serviced several race drivers owning 300 SE models and modified engines by fitting them with direct fuel injection. This was done on the side and was motivated by pure racing fever, without any commercial aspirations at that point. They worked nights and weekends in Aufrecht‘s basement and garage in Grossaspach. Their extraordinary achievements quickly earned them a reputation in the racing scene.

The Start

In early 1967 Aufrecht and Melcher left their jobs at Daimler-Benz and rented workshop space in a barn – the now famous „old mill“ – in the Swabian town of Burgstall. They name their „engineering studio“ AMG. The initials stand for Aufrecht, Melcher and Grossaspach – Grossaspach being Hans-Werner Aufrecht’s place of birth and the county Burgstall belongs to. Further racecars follow, as well as the first modified production cars taking the Mercedes-Benz 300 SE as their basis.

Acceleration

The W 114/115 models came out that year, better known as the Mercedes-Benz „Stroke-8.“ The AMG 250 3.5, the fastest version of the (by relation) smaller Mercedes-Benz, caught the attention of the company in Grossaspach. The new model appealed to a new, sporty clientele. The small company was expanding in size and reputation and developed the performance-enhanced 6.3-liter engine to power the fastest sedan in the world.

In the days of the hippie movement, the amg brand becomes globally renowned and rests ever more strongly on unique appearance and engine construction.

Big Bang

AMG became famous overnight. The first runner bearing the AMG logo effortlessly won its class in the 24-hour race in Spa Francorchamps and also secured second place overall. It was the legendary, red AMG 300 SEL 6.8 that continues to stand as a symbol of the brand‘s roots until today.

Trendsetters

AMG set a new international trend with the concept of customization. Offering technical as well as aesthetic modifications in the interior and exterior, AMG received an enormous response, especially in the U.S.A. Visual signature: the chrome trim finished in black.

Move to Affalterbach

Now employing about a dozen people, AMG moved from Burgstall to Affalterbach. In the new premises the racing engine workshop further developed into a sports sedan and coupé manufacturer. AMG was also increasingly attracting interest in Arabic countries and in Asia.

The wall between east and west disappears and our world transforms itself at a breathtaking speed – two words that also describe AMG to a “t”.

Ideal Basis

In the new Mercedes-Benz 190 E, AMG found the perfect base product for its own clientele. The 215-km/h-capable AMG 190 E 2.3 is the starting point for the first German Touring Car Championship (DTM) victories.

The Power of 8

AMG becomes an engine manufacturer. Melcher developed an entirely independent cylinder head with cutting-edge 4-valve technology. The innovative engine was implemented as 5-liter V8 in the Mercedes-Benz 500 SEC. With 250 kW (340 HP), the car reached a sensational 259 km/h. High demand coming from the U.S.A. caused a significant growth spurt in their business.

The Absolute Hammer

In the next step the new 4-valve cylinder head was not only used in the AMG version of the S class but also, and more importantly, in the mid-series W 124 sedan (and in 1987 also in the coupé). This car delivered an incredible 265 kW (360 HP), had a radical 510 Nm and reached a top speed of 303 km/h. The sedan could even match exotic super sports cars in performance, far surpassing them in suitability for everyday use. The American car media was so impressed they nicknamed it „the hammer.“ In America to this day it stands as the symbol of the AMG myth.

Series of Success Stories

AMG grew closer than ever to becoming an official partner in Mercedes-Benz motorsport. They didn‘t just modify the Mercedes-Benz 190 E racecars, but also serviced and tended to them during the German Touring Car Championship. The various evolutionary stages of this car won 50 DTM victories before 1993.

The innovation of the century opens itself up to the public: the internet takes off, and so does Mercedes-AMG – as partner of Daimler-Benz.

Alliance

A written agreement formalized the strengthening cooperation between AMG and Daimler-Benz. Starting in 1991, AMG developed and manufactured the sporty cars of Mercedes-Benz, so called complete vehicles. Accessories and replacement parts were added to the portfolio. AMG complete vehicles were and are marketed and sold by official Mercedes-Benz dealerships. Because AMG models now enjoyed the same service guarantee as all Mercedes-Benz cars, it stood to reason that AMG maintained the same high quality standards as Mercedes-Benz. This continues to hold true up to the present day.

Record-breaking car

The C 36 AMG set out for its triumph. With 5,000 models sold before 1997 it became AMG‘s first hit. It wouldn‘t be the last – more successes follow as AMG became increasingly renowned for its commitment to driving performance.

Leaders of the pack

The C 36 AMG is appointed official Formula 1 safety car for the first time. Until today its successors, together with the official medical cars, have been providing serious proof of AMG’s racetrack roots.

Merger

The story that began when Erhard Melcher and Hans-Werner Aufrecht left Mercedes-Benz to start their own business came full circle in that year. DaimlerChrysler now owned 51 percent of Mercedes-AMG and the merger was celebrated with a technology highlight. The E 55 AMG, powered by a V8 with 3-valve technology and dual ignition, was developed entirely by AMG and manufactured in Affalterbach. Throughout the building process each of these 5.5-liter engines was assigned a single mechanic. The “one man, one engine” principle has been applied to every AMG engine ever since.

The mobile phone has long been a part of daily life, the World Wide Web increasingly shapes our lives – and AMG matches these innovations with technology.

Innovations

For the first time the C 32 AMG featured the new 5-speed automatic transmission combined with the 3.2-liter V6 compressor engine. The transmission’s innovative tip function allowed the driver to select gears manually at the push of a button. A huge step forward, combining the advantages of an automatic transmission with the sporty profile of an AMG. The new compressor technology and the innovative 5-speed automatic with its dynamic tip function was eventually transferred to the V8, giving the SL 55 AMG 368 kW (500 HP) and an unbelievable 700 Nm of torque.

Superlatives

The most powerful version of the Mercedes-Benz SLR McLaren was powered by AMG. This 5.5-liter turbo-charged V8 is a front mid-engine that starts out generating 460 kW (626 HP) and ultimately reaches 500 kW (680 HP). The new V12 bi-turbo engine also pushed towards previously unexplored dimensions, creating 450 kW (612 HP) in the SL 65 AMG.

Family Bonds

Mercedes-AMG is now a full subsidiary of Daimler AG. This gives the racing manufacturer unprecedented access to the huge resources of the technology giant. In addition, AMG has the chance to work on new Mercedes-Benz products from the very beginning, bringing in their own requirements concerning basic technical specifications. Thus AMG essentially contributes to the design of new models with its needs now being already considered during the design phase.

A New Era

A first for AMG. The first engine entirely developed and manufactured by Mercedes-AMG is the today legendary 6.3-liter V8. Subsequently all 8-cylinder models except the G 55 AMG are equipped with this high-revving, high-flow engine.

AMG Spreads its Wings

The first model completely designed by Mercedes-AMG caused an uproar. With the Mercedes-Benz SLS AMG the company in Affalterbach created a modern sports car icon. The sound and the uncompromising driving dynamics, as well as the legendary gullwing doors, triggered an enthusiastic response worldwide. Mercedes-AMG had reached the next development step: AMG now officially had become the performance brand within the Mercedes-Benz Cars group.

The future begins now – the twenty-first century establishes itself and reveals a bold and often young face. AMG drives development.

The SLS AMG GT3 reconnects the brand to its historic roots in motorsport while at the same time opening the door for Mercedes-Benz to enter the exclusive world of customer racing. The range of models that started with the SLS AMG, the first Mercedes-Benz production vehicle to carry the AMG logo, continues to grow. The SLS AMG roadster means heaven to the sporty driver and directly rolls into the elite class of high-performance Convertibles. At the same time AMG is setting a clear innovation signal for the future.

The beginning of the next 45 years is currently represented with the SLS AMG E-CELL, the first super sports car in the world to have an electric power train. This car is a manifestation of everything Aufrecht and Melcher, as well as generations of engine builders, designers and engineers, worked and lived for. Above all, it demonstrates that we will continue to bring the best of motorsport to the road and uphold this maxim also tomorrow. The heritage of AMG is the standard for our future.

AMG is setting a clear innovation signal for the future. Through the SLS AMG E-CELL, the first super sports car with an electric power train, the company allows a glimpse into what’s coming – a new generation of automobiles. The drive concept is pure innovation. Four electric motors situated very closely to the wheels and twelve high voltage lithium-ion battery modules generate an extremely efficient performance.

Racing Elite

There are serious racing genes in AMG’s DNA. Now that Mercedes-AMG is back in Formula 1 the dominance of that genetic code is being revealed. The racecar engines of Michael Schumacher and Nico Rosberg are manufactured by “Mercedes-AMG High Performance Powertrains” in Brixworth, England. In addition to its Formula 1 engines, this center of excellence is expected to produce innovative technologies for road cars in the future. And so the company has come full circle establishing the link to its origins when the first racecar experiences laid the foundation for AMG’s rise to the leading developer of high-performance vehicles. Mercedes-AMG sees it as another milestone in an impressive résumé.

Output 136 kw (185 hp) at 5600 rpm
Max. torque 270 Nm at 3800-4000 rpm
Acceleration 0-100 km/h Approx. 10 s
Top Speed 200 km/h
Cylinder arrangement I6
Valves per cyclinder 2
Displacement 2778 cc
bore x stroke 89.9 x 84.0 mm
Powertrain 4-Speed Manual Transmission
Output 235 kw (320 hp) at 4750 rpm
Max. torque 541 Nm at 3500 rpm
Acceleration 0-100 km/h 6.5 s
Top Speed 235 km/h
Cylinder arrangement V8
Valves per cyclinder 2
Displacement 6329 cc
bore x stroke 103.0 x 95.0 mm
Powertrain 4-Speed Automatic Transmission
Output 283 kw (385 hp) at 5500 rpm
Max. torque 550 Nm at 5500 rpm
Acceleration 0-100 km/h 5.6 s
Top Speed 250 km/h
Cylinder arrangement V8
Valves per cyclinder 4
Displacement 5953 cc
bore x stroke 100.0 x 95.8 mm
Powertrain 4-Speed Automatic Transmission
Output 206 kw (280 hp) at 5750 rpm
Max. torque 385 Nm at 4000 rpm
Acceleration 0-100 km/h 6.7 s
Top Speed 250 km/h
Cylinder arrangement I6
Valves per cyclinder 4
Displacement 3606 cc
bore x stroke 91.0 x 92.4 mm
Powertrain 4-Speed Automatic Transmission
Output 380 kw (517 hp) at 6100 rpm
Max. torque 700 Nm at 2750-4000 rpm
Acceleration 0-100 km/h 4.5 s
Top Speed 250 km/h
Cylinder arrangement V8
Valves per cyclinder 3
Displacement 5439 cc
bore x stroke 97.0 x 92.0 mm
Powertrain AMG SPEEDSHIFT 5-speed automatic transmission
Output 420 kw (571 hp) at 6800 rpm
Max. torque 650 Nm at 4750
Acceleration 0-100 km/h 3.8 s
Top Speed 317 km/h
Cylinder arrangement V8
Valves per cyclinder 4
Displacement 6208 cc
bore x stroke 102.2 x 94.6 mm
Powertrain AMG SPEEDSHIFT DCT 7-speed sports transmission
Output 392 kw (533 hp)
Max. torque 880 nm
Acceleration 0-100 km/h 4.0 s
Top Speed 250 km/h
Engine 4 Wheel Based Permanent Magnet Synchronous Motors
Battery 12 High Voltage Battery Modules of 72 Lithium Ion-Polymer Cells
Voltage 400 volt
Energy Capacity 48 (3 x 16) kw/h
Range 200 km