AMG Partners

AMG has its roots in motorsports. A discipline that requires dedication and team spirit. Only together can successes be celebrated and goals realized. This spirit continues to shape our thinking and actions. It is the reason why we work together with strong partners who share our unlimited passion for performance. Exclusive international companies that – like AMG – have declared perfect manufacturing quality as the standard for their products. With their support, we provide our customers with whole new worlds of brands and experiences.

IWC Schaffhausen

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions worldwide in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection. Just like AMG vehicles, IWC timepieces have a unique character and technical excellence. Since 2004, the two brands have been linked by an intimate and successful partnership, which manifests itself in a number of areas – from the IWC AMG wristwatch edition to the obligatory IWC analog clock in the cockpit of selected AMG models.

Cigarette Racing Team

A speedboat with the logo of a car manufacturer – a greater compliment cannot be made between two brands. Whether on the water or on land: the element that unites AMG and Cigarette Racing is performance. The exceptional 38- to 55-foot boats of the American specialist are among the fastest and most exclusive racers on the world’s oceans. Customized and handmade quality for enthusiasts. Tested under extreme conditions. Even in their DNA, AMG and Cigarette Racing are kindred spirits: both have their roots in racing and continue to live out this passion.


What began as a small business based in a garage is now an international success story – this applies to both AMG as well as the noble Italian shoe label Santoni. But this common feature is not the only thing that unites the two brands: Just like AMG, Santoni stands for perfection in craftsmanship, the highest quality and attention to detail. Handmade leather stitching and multiple layers of dyed leather makes every Santoni shoe unique, the best that Italian craftsmanship has to offer. The two worlds meet in “Santoni for AMG”, an exclusive collection of leisure and racing shoes: stylish luxury leather paired with pure driving performance.


Since 1996 ROTWILD has developed and built exclusive premium quality mountain-bikes, road racers and pedelecs in Hessen. The exceptional performance of these products has been proven in numerous competitions: World Championships and Olympic medals have been won riding ROTWILD bikes. “Winning technology from top level competition for series production” is part of the philosophy upon which a ROTWILD bike is designed.

The ambition of building the perfect bike is achieved by years of know-how, the development of brand-own technologies and the uncompromising implementation of innovative ideas. Extensive research and development is characteristic for the approach ROTWILD’s engineers take to tackle technical challenges. The highest standards in quality and the usage of premium materials ensure the exclusivity of every ROTWILD bike.

The uncompromising focus on performance, unique design, German engineering and – above all – the desire to set new standards through technological development combine the two brands ROTWILD and AMG.


AMG driving performance meets luxury à la Kempinski

As the oldest luxury hotel group, Kempinski offers its guests unforgettable stays coupled with exquisite European flair. The Kempinski brand is represented worldwide by a growing collection of characteristic, select hotels. These also include the three Kempinski hotels: Hotel Vier Jahreszeiten Kempinski München, Kempinski Hotel Berchtesgaden and Hotel Adlon Kempinski Berlin. Passion in every detail, superlative exclusivity, enthusiasm for quality and the desire to always offer something more than others – these aspects link the two brands Mercedes-AMG and Kempinski.

Since October 1, 2015, Mercedes-AMG provides the hotels with various performance vehicles from the current range of products for shuttle services and transfers. Guests at the three Kempinski hotels have the exclusive opportunity to become acquainted with the Mercedes-AMG GL 63 or the Mercedes-AMG S 63 limousine during a transfer to dinner, a theater or to a business appointment. In addition, guests have the opportunity to test the Mercedes-AMG GT S: dynamic driving pleasure is guaranteed! The sports car can be test-driven from the hotel on highways and ordinary roads up to two days.

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    Mercedes-AMG GT R: Fuel consumption combined: 11.4 l/100 km | CO2 emissions combined: 259 g/km | Emission Statement [1]