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The new E 63 AMG presents a more powerful character and a more dynamic appearance than all its predecessors: the new AMG design philosophy is immediately apparent at first glance, with the new "twin blade" radiator grille and the new "A-wing" in the AMG front apron defining the exclusive look. The E 63 AMG's appeal is also boosted by substantially enhanced value for money: customers now receive more performance and driving dynamics and a broader scope of standard equipment and appointments.
The dynamism and performance stemming from the fascinating technology of the new E 63 AMG are also transported by the design as defining attributes of the vehicle. The AMG high-performance automobile sets new design trends in the process. The E 63 AMG is the first AMG model to present the new AMG design philosophy. Predominant elements are the AMG "twin blade" radiator grille in silver chrome and the so-called "A-wing". The new, three-dimensional air deflector spans the entire width of the AMG front apron, presenting the stylized "A" which is a hallmark of AMG vehicles. The "A-wing" painted in the car's exterior color with a trim strip in silver chrome provides the backdrop for three large cooling air intake openings. On the side air intakes, black flics provide for an ideal inflow of air into the cooling modules, while at the bottom a front splitter painted in the car's exterior color helps to reduce lift. Convex and concave surfaces dynamically combine the new front end of the E 63 AMG featuring a sculptural design with the distinctive flared wings on which "V8 BITURBO" lettering alludes to the superior engine power on board.
The striking air outlet openings at the sides, the black grille and the two sets of twin chrome tailpipes belonging to the AMG sports exhaust system provide an impression of width at the rear. The black diffusor insert with pronounced fins lends the E 63 AMG a powerful touch of race track atmosphere at the rear.